ENTERNTAINMENT MARKETING CASE MARVEL ENTERPRISES INC ABISHEK BHASIN 2091775562 Marvel Enterprises‚ Inc. is an industry-leading firm whose core business is character-based entertainment. Marvel’s foundation and success is built on their proprietary library of over 4‚700 characters featured in a variety of media for nearly seventy years (1939-2004). Marvel utilizes its character franchises in licensing agreements‚ and publishing of comic books through the division of Marvel Comics. Marvel’s
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WENDY ’S INTERNATIONAL‚ INC. As emphasized on its web site‚ Wendy ’s was founded on a motto of "Quality‚ Service‚ Cleanliness‚ and Value." The company aims to follow that motto in all of its restaurants. They want in return Customer Loyalty and Satisfaction‚ by their plan to exceed customer expectations‚ foster a performance-driven culture‚ deliver the balanced message of brand equity plus value in outstanding advertising‚ and most importantly creating a healthy restaurant system." Wendy ’s faces
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Aspen Technology Inc. 1. What are Aspen Technology´s main Exchange rate exposures? Aspen Technologic Inc‚ is firm specialized in the development of simulation software for customers in process manufacturing industries‚ particularly the chemical industry. Big part of the AspenTech earnings comes for the licenses of their existing products. The 52% of Aspen Tech’s software license revenues came from customers outside de United States. With most‚ but not all‚ of its expenses incurred in the
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Billy’s Beats Inc. Billy’s Beats Inc. (Billy’s)‚ an SEC registrant‚ is a new audit client with a fiscal year-end of December 31‚ 2012. Billy’s manufactures musical instruments. Billy’s acquired Little Drummer Boy Inc. (Little Drummer) in 2012 for $575 million in cash. Significant assets acquired included property‚ plant‚ and equipment totaling $865 million and other assets totaling $145 million. The useful lives assigned to the property‚ plant‚ and equipment acquired were 30 years for the plant
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Introduction Optical Distortion‚ Inc. (ODI)‚ is a small‚ new company that has developed contact lenses designed to impair the vision of egg-producing farm chickens. This development came after an accidental discovery that partially blind chickens demonstrate more manageable and productive behaviors that are valuable to chicken farmers. Market Trends As within many industries‚ the poultry and egg production market has evolved dramatically in the last century— from small backyard barnyards to
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I. STATEMENT OF THE PROBLEM Struggle in achievement of profitability II. BACKGROUND OF THE CASE Jeff Hawkins‚ a graduate of Cornell University with a degree in BS Electrical Engineering‚ did a short tenure at Intel before working at GRiD Systems in 1982. While at GRiD‚ he developed GRiDTask – a high-level programming language which fuelled further the technological advancements in handheld computing‚ particularly in the area of text entry. In 1986‚ Hawkins left grid to pursue further
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Memorandum To: Blaine Kitchenware Inc. Board of Directors CC: Mr. Victor Dubinski From: Date: 1/13/2013 Re: BKI stocks repurchase To review Blaine Kitchenware Inc.’s (BKI) current debt‚ equity and leverage levels with respect to the highly advisable repurchase of 14 million shares of stock at $18.50 per share and the related‚ necessary financing. BKI is currently highly over-liquid and under-levered. The firm can anticipate elevated tax rates due to the lack of debt held. BKI has also
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Universal Electronics Inc. Universal Electronics‚ Inc. was founded in 1986 and is currently headquartered in Cypress‚ Ca with 1‚843 employees. UEI sells pre-programmed universal wireless control products‚ including remote controls‚ wireless keyboards‚ and gaming controls in the USA‚ Europe‚ Australia‚ New Zealand‚ South Africa‚ the` Middle East‚ Mexico‚ Asia‚ and Latin America. With the development of software and firmware‚ the company’s devices can virtually control all infrared capable televisions
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CASE 2: DRINK-AT-HOME‚ INC. Drink-At-Home‚ Inc. (DAH‚ Inc.)‚ develops‚ processes‚ and markets mixes to be used in nonalcoholic cocktails and mixed drinks for home consumption. Mrs. Lee‚ who is in charge of research and development at DAH‚ Inc.‚ this morning notified Mr. Dick Jones‚ the president‚ that exciting developments in the research and development section indicate that a new beverage‚ an instant pina colada‚ should be possible because of a new way to process and preserve coconut. Mrs. Lee
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Netflix‚ Inc. Case October 2‚ 2011 1. Netflix‚ Inc. has several competitive advantages in the movie rental business. * The strongest advantage they have would be the comprehensive library of titles that they are able to offer to their customers. They have developed a strong relationship with top studios and distributors to enable them to offer a broad selection. Netflix’s is constantly adding new releases and carrying numerous copies of the popular titles. * High levels of customer
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