Five forces Analysis of Crown Cork& Seal in 1989 Part1. Competition analysis of metal container industry Bargaining power of suppliers 1. There are only three major aluminum suppliers‚ Alcan Aluminum‚ Alcoa‚ Reynolds Metal. They have obtained strong power by dominating and controlling the primary aluminum and aluminum production market. They are more concentrated than metal container industry. 2. These aluminum producers control huge aluminum resource so that the can manufacturer
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Duy Bui MGT Class Case Studies: Crown‚ Cork and Seal in 1989 In today’s competitive market‚ no matter how good a company’s current products are‚ long-term growth depends on new products. A company needs to create effective market segmentation‚ good target marketing‚ and an outstanding positioning. This process is the most sophisticated and strategically significant aspect to top managers of the company. In CCS case‚ there are financial elements from capital budgeting to cash flow analysis
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1) What are the most significant factors affecting competition in the metal container Industry? • Consumer demand/Preferences Consumers have started viewing packaging as more than functional. The container became an advertising vehicle and its features helped contribute to product sales. • Self-manufacture threat Temptation for major can users like food/beer producers to make their own cans was high. Campbell Soup Company had actually become one of the largest can producers in the US • Emergence
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Executive Summary 1. We see the company considering the penetration to the new market with a new product. After testing‚ their prototype cushion pads‚ consisting of curled metal‚ performed superiorly to asbestos pads‚ which are currently the industry standard compliment product to pile drivers. 2. Despite the fact that there’s no such a product on the market at the moment. The copmany is likely to face competition from the asbestos pads market (a substitute product) 3. The potential market
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I.Case Analysis Overview Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material‚ increasing sales from $250‚000 in 1963 to over $18‚500‚000 in 1979. Currently‚ CMI relies heavily on SlipSeal‚ which is used as a high-temperature sealant in automobiles. Although CMI dominates the market for this product‚ corporate sales figures decreased over the last year. As a
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Background: Cumberland Metal Industries (CMI) was one of the largest manufacturers of curled metal products in the country.Their sales grew from $250‚000 in 1963 to over 18‚500‚000 by 1979.It originally custom fabricated components for chemical process filtration and other highly technical applications. The company’s philosophy soon evolved from selling the metal as a finished product to selling products that used it as a raw material . Earlier CMI used to sell exaust gas recirculation(EGR) valves
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I. BACKGROUND CMI has developed a new technology using curled metal to create pile driving pads. Compared to existing products on the market‚ these pad offer several benefits: • Faster pile driving saves contractors rental fees‚ labor expense ‚ and spreads overhead over more feet driven in a given period of time • Longer life of pads save contractors additional cost in reducing changeover time • Heat resistance further reduces changeover time‚ saving additional expenses • Safety – CMI pads
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Cumberland Metal Industries: Engineered Products Division‚ 1980 October 21‚ 2013 CA by Yiwen Zhang Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material‚ increasing sales from $250‚000 in 1963 to over $18‚500‚000 in 1979. Currently‚ CMI relies heavily on SlipSeal‚ which is used as a high-temperature sealant in automobiles. Although CMI dominates
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In January of 1980‚ Cumberland Metal Industries (CMI) had developed a new product for the pile driving industry. Its new pad‚ made of tightly curled metal‚ had the potential to break into an industry where little or no innovation was taking place. The CMI product testing showed great efficiency gains over the current standard asbestos product. The existing competition consisted of small firms‚ few of which had the knowledge or resources to design and develop new products. CMI seemed on the verge
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Cumberland Metal Industry 1‚2- The first two questions will be gone through together in order to avoid confusion. Pricing is one of the most important elements to launch a product on the market. Mainly‚ because it is the only element‚ together with the marketing mix‚ that produces revenues. It is fundamental to set the right strategy in deciding and setting the price of a certain product to be sure that is fully understood and appreciated by customers in all its aspects and characteristics. A
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