Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social‚ Cultural‚ Demographic‚ and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government‚ Legal‚ and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management
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the cruise industry‚ which is the fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world‚ so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels‚ Resorts and Cruise Lines‚ in which the competition list grows‚ having hotels and motels and the largest segment with 92.4% share of the sector’s value. As a company Carnival has 11 brands distributed among the segments of the cruise ship
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environmental degradation‚ social integration‚ cultural diffusion‚ development‚ globalization. Table of Contents Abstract 3 Introduction 5 Jamaica’s Hotel Industry 6 Problem with Investors 8 Cruise Tourism 11 Jamaica’s Investment in Cruise Tourism 13 Trelawney as a Capitol City 15 Integrating tourists and social friction 17 Conclusion 19 Abstract Jamaica is a much sought after tourist destination and has a booming tourist industry
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Royal Caribbean Cruises Limited made efforts to adapt to the paradigm shift of Information Technology and its function within the ever-growing cruise line industry Jesse Brothers Abstract Royal Caribbean Cruises Limited (RCCL) was founded in 1969. They currently operate under the brands of Royal Caribbean International‚ Celebrity Cruises and Pullmantor. Predominantly known as the second largest cruise ship company behind Carnival Cruises‚ RCCL still
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Assignment: Due Week 5 This is a two part assignment. Part 1 First‚ develop project selection criteria and a high level process for applying the criteria and managing the portfolio. The criteria should be consistent with the business environment for the industry‚ consistent with your company’s overall mission/strategies‚ and consistent with the mission and strategies of your strategic business unit. You are proposing a process‚ not individual projects. The deliverable for Part 1 is a written
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Tourism is one of the fastest growing and most heterogeneous industries in the world. It is vital to the survival of many Caribbean islands as it is the pillar of their economy because it provides a vast amount of employment opportunities for locals as well as constantly pumps foreign investment and expenditure into the region‚ among other benefits which will be highlighted. However‚ like most actions in life‚ there are pros and cons‚ tourism is no different. It is a very controversial topic because
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Transatlantic passenger ships are nearly killed off by the air travel. However‚ marine passenger transportation is still flourishing in the form of cruise ship (Marc‚ 1989‚ p.38). According to the Cruise Line International Association (CLIA‚ 2005)‚ more than 100 million North Americans took cruise between 1980 and 2004. Besides‚ the average annual passenger growth rate of cruise line industry is 8.2 percent due the cruise industry report (Mazzarella& Ji‚ 2007‚ p.20)‚ which indicates that cruise industry becomes
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the world. The Bahamas is a country consisting of more than 3000 islands‚ cays and islets in the Atlantic Ocean. It allocates from the north of Cuba and Hispaniola to the southeast of Florida. Nassau is the capital and which is the major port for cruise traveling and tourism shopping. Apart from the close location to the US and sunshine beaches‚ it is also attractive for American due to tax free shopping. The Bahamas was formed by enslaved Africans and American Loyalists who set up a plantation economy
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MARIPOSA CRUISES Mariposa Cruises has established itself as Canada’s leader in the hospitality cruise industry. Defining itself a guaranteed success‚ at the highest level of service and best possible location there is at the Toronto Habour Waterfronts. Mariposa Cruises envisions that they will give the best dynamic experiences; brining world class level of excellent quality service. Their emphasis on true values is responsibility on the greater community through their actions‚ being a good neighbour
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Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover‚ Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours‚ theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number of
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