the cruise industry‚ which is the fastest growing segment of the travel industry. Carnival is the largest cruise operator in the world‚ so it’s the most important player of the cruise industry. On the other hand the company is also part of a bigger sector: Hotels‚ Resorts and Cruise Lines‚ in which the competition list grows‚ having hotels and motels and the largest segment with 92.4% share of the sector’s value. As a company Carnival has 11 brands distributed among the segments of the cruise ship
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Cruise Management - CRMT301 FUN FOR ALL ALL FOR FUN! Course: Cruise Management‚ CRMT301 Course Lecture: Giselle Hahn Walsh Due Date: 06.05.14 Karin Olsson‚ 000001307 Rocky Mardini‚ 000001299 Houman Ali‚ 000001386 Sophie Peerdeman‚ 000001387 Executive Summary The business plan is based on a new software called Smartbooth and we intent in incorporating with the Carnival Cruise Lines (CCL) cruise ships. In the past few years there has been
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Introduction Lyceum of the Philippines implemented a good facilities to all Cruise line students to have a better preparation for the students to be successful on their bachelor`s course. These facilities help the student to be energized on doing our projects‚ activities and homeworks. That`s why Lyceum give their best for the satisfaction of the students and also for the preparation on our future plot. A facility is designed built‚ installed to serve a specific function affording convience and
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Island Cruise Report Introduction. Nowadays‚ in any business environment and real life situations‚ all the time‚ people have to deal something. The Island Cruise exercise mainly discuss about a negotiation about a cruise ship to gain the right to visit a tropical island. At the first sight‚ it looks so simple‚ but the Capitan Stuart Bing‚ in order to promote the cruise’s trips‚ seems very interest to disembark in the “Tropical Island” at any price. In the other side‚ the island’s Major Gil
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ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities
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Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas‚ Caribbean‚ Mexican Riviera‚ Alaska‚ Hawaii‚ Canada‚ New England‚ Europe‚ and Bermuda. Carnival’s success is attributed to its marketing program directed towards pretty much all types of travellers (Young‚ middle age‚ seniors‚ first time and seasoned cruisers). One important aspect of the marketing program built upon the ship as the destination rather that some
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Assignment: Due Week 5 This is a two part assignment. Part 1 First‚ develop project selection criteria and a high level process for applying the criteria and managing the portfolio. The criteria should be consistent with the business environment for the industry‚ consistent with your company’s overall mission/strategies‚ and consistent with the mission and strategies of your strategic business unit. You are proposing a process‚ not individual projects. The deliverable for Part 1 is a written
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Transatlantic passenger ships are nearly killed off by the air travel. However‚ marine passenger transportation is still flourishing in the form of cruise ship (Marc‚ 1989‚ p.38). According to the Cruise Line International Association (CLIA‚ 2005)‚ more than 100 million North Americans took cruise between 1980 and 2004. Besides‚ the average annual passenger growth rate of cruise line industry is 8.2 percent due the cruise industry report (Mazzarella& Ji‚ 2007‚ p.20)‚ which indicates that cruise industry becomes
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purchased an aging ship and converted it into the first vessel for their cruise line. Since then‚ Carnival Corporation has grown into the world’s largest cruise line with Ted Arison’s son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family Caribbean vacations)‚ Holland America (luxury cruises)‚ Cunard (ocean
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impact of tourism is the "all inclusive" vacation packages. Local businesses often see their chances to earn income from tourists severely reduced by the creation of these vacation packages. When tourists remain for their entire stay on the same cruise ship or in the same resort or
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