A PROJECT REPORT ON A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON RADIO Submitted in the partial fulfilment of the requirement for the award of the degree of MASTERS IN BUSINESS ADMINISTRATION SUBMITTED TO SUBMITTED BY PRIYANKA GARG EKTA RAWAL (07080003912) (ASSISTANT PROFESSOR) GIBS GITARATTAN INTERNATIONAL
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Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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Summary of “Why Crush Them?” by Lawrence Lessig As the technological age has approached and developed the definition of creativity has broadly expanded. The editing and reordering of a song or movie is the art of which we call remixing. Lawrence Lessig recognizes remixing as an accessible‚ forbidden art in his essay “Why Crush Them?” Unfortunately laws‚ such as copyright laws‚ infringe on the creators thought and ability to publicly make their name with this form of art. Remixing‚ as an art
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promotion mix tools The promotion ( Promotional Mix ) is one out of four basic instruments of marketing that has the purpose to inform about other instruments of marketing mix and to contribute to sales increase on the long term. The promotional mixis always serving to specific goal. These goals can be public informing‚ demand increasing‚ product differentiation‚ and product value increasing or sales stabilizing. Usually the promotion is targeting more than one goal. Promotion is the process of
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Marketing Term Paper Principles of Marketing MKT 2423 Angela Hanson Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser‚ however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. Deceptive advertising is a growing trend among business in our society. This trend includes directly trying to deceive consumers
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electric guitars and a soft piano with nice female and masculine voices. Is a song about a girl‚ which has a crush on another girl and this girl wants to be like the girl her crush likes. Some people against the gay community may disagree when they listen to this song because they might think is about lesbianism‚ but it is not. Whereas you are listening to this country song called‚ “Girl Crush” by Little Big Town you find a deep message about a girl talking about how she wants to be like the girl
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Introduction 17 V. i The Basement: Advertisings ’ Childhood 18 V. ii The Status Quo: Advertisings ’ Teenage Years 19 21 V. iii The Future: Adulthood of Advertising 22 23 V. iv Conclusion: Advertisings ’ Death and Rebirth 24 VII. Bibliography 25 III. ABSTRACT The investigation is concerned with the role of advertising in the future. Advertisings ’ history goes back to ancient times and altered through the centuries enormously. Currently‚ the advertising industry worldwide is bigger
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1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company
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Health promotion has been seen as ‘the process of enabling people to increase control over‚ and to improve ‚ their health’ (WHO‚ 1984). It is clear that the responsibility of the promotion of health and quality of life can not be shouldered by government alone. The long period of time at working in daily life means that the work organizations can provide access to health promotion to individual conveniently (Cox‚ 1997). Therefore‚ workplaces can be seen as core players in health promotion. NightOwl
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1990 the marketing executives at Cadbury Beverages began the task of re-launching the Crush brand‚ which was purchased from Procter and Gamble in October 1989. In re-launching the brand they had three issues that had to be addressed if they wanted to make this a success. They were to develop a base positioning‚ to build a cooperative relationship with bottlers and to budget the advertising and promotion program. The major competitors for the soft drink industry are Coke‚ Pepsi and Dr. Pepper/7up
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