BA230 Marketing Management Case Analysis Evaluation Case No./Title: ___________________________________________ Date: __ March 2013 |Particulars |Weight |Grade |Remarks | |Situation Analysis | |1. Sufficient presentation of the relevant issues
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location: Ryan air has 73 operating bases‚ with major operations in secondary airports across airport. This is an important valuable resource because airports which are not usual travel destinations are always potential business opportunities thus Ryanair which has bases in many primary and secondary airports has more negotiating power with these airports when discussing slots‚ fees terms and marketing & training support for as long as 20 years with the airports. Thus operating in secondary airports
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and other supply and demand factors can be analysed closely in order to evaluate the reasons for increased growth in air travel. In the recent years there has been a significant increase in the number of low cost airlines‚ including Ryanair and Easyjet‚ with Ryanair owning 19% of the national market of air transport. This has therefore increased the supply of flights. Further this leads to increased competition within the market and hence a fall in relative prices of air fares. A fall in price is
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customer service of low cost airlines on consumer choices 1.2 Statement of the issue to be investigated This investigation will talk about the customer service and its impact on customer’s choices of two main leading low cost airlines in the UK: Ryanair and EasyJet. Customer service is very important to an organization because it helps
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• Extend search to orbits‚ sinuses‚ oropharynx‚ ears‚ craniocervical junction‚ face vault and scalp 2013 Sue Crowley ABBC’S • A - Asymmetry • B - Blood • B - Brain • Abnormal density • Displacement • Grey and white matter differentiation • C - CSF spaces • Cisterns‚ sulci & ventricles • S - skull & scalp 2013 Sue Crowley ABBCS - Asymmetry • assess all slices comparing one side to the other • remember to allow for head tilt and various types of artifacts http://en.wikipedia.org/wiki/File:Asymmetric_(PSF)
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tools that will serve as benchmarks along the project lifetime. It will also help identify concrete CSF. 2. Critical Success Factors – CSF’s are a natural 2nd step derived from the Business Case. Once we know WHY the project is being done CSF can be identified to in order to set the main “values” that the project will need to meet in order to be considered “successful.” At the very least‚ the CSF will identify those objectives which are KEY‚ or minimum requirements‚ for the project. For example
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3 March 2012] Naidu R Parker. A (2011) EasyJet chief puts focus on brand overhaul‚ (The Financial Times)‚ [Online] Available at: http://www.ft.com/cms/s/0/943b005a-0610-11e1-ad0e-00144feabdc0.html#axzz1oN9EhKLE [assessed on 5 March 2012] Rajan‚ R Ryanair (2012)‚ Strategy‚ [Online] Available at: http://www.ryanair.com/doc/investor/Strategy.pdf [assessed on 5March 2012] Teather Thompson. J‚ Z. E.‚ 2010. Easyjet in India - Low Frill Airline Travel‚ Edinburgh: Edinburgh Napier University Business School
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Environmental Analysis (4) • Use your SWOT to support strategic decision making • Match strengths with opportunities • Identify possible solutions to your weaknesses • What decisions need to be considered in the activity plan? Critical Success Factors (CSFs) • Based on your conclusions from the PESTLE analysis and SWOT analysis • Identify the areas or factors that are key or
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Guillain-Barre’ Syndrome (GBS) is a common cause of acute onset weakness. It is an immune-mediated disease that is usually preceded by gastrointestinal or respiratory tract infection in most of the cases. Various pathogens like Mycoplasma pneumonia‚ Campylobacter jejuni‚ Epstein Bar virus and Cytomegalovirus are involved in its pathogenesis and immune response directed against these organisms may cross react with myelin sheath and other neural tissues causing weakness.1 it occurs in whole world with
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first section includes the critical evaluation of Ginsters’ CSFs‚ while the second section is concerned with developing recommendations for a three-year strategy for the firm. 1. Ginsters’ Critical Success Factors 1.1 CSFs According to Rockart and Bullen (1981)‚ Critical Success Factors (CSFs) are the limited number of ways and the factors that are fundamental for the continual successful performance of a company. The identification of CSFs is important because it allows organizations to focus their
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