Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people‚ their communities‚ and their environment. Actually‚ MTR has been implementation of CSR. Since 1993‚ MTR staff will use their spare time to contribute to society‚ spontaneously organize and participate in volunteer activities. In 2005‚ MTR has also set up a volunteer program‚ to provide support for employees. The the MTR at “railway people‚ railway Heart” volunteers
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TOYOTA RECALL: An issue that put its aim of “moving forward’’ to a standstill CSR‚ Corporate Social Responsibility‚ is currently a fashion in the business world. Many corporations and/or organizations set up divisions of CSR and have been publishing reports of their CSR activities in the past decade. To explain and understand this concept further let me tell you about the most talked about organization in the past few years‚ Toyota Motors which has been facing certain criticism in its business
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Responsibility (CSR) can improve the competitiveness of a company and that the CSR activities develop a favourable corporate image and their financial performance (Burke & Logsdon 1996). CSR is defined as the obligation of organisation management to make decisions and take actions that will enhance the welfare and interests of society as well as the organisation (Samson & Daft 2009). Some say that the significance of social responsibility has been changed up until today in that CSR activity may not achieve
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CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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an engagement strategy. We can see it every time‚ from not sharing information with Greenpeace about why Greenpeace got it wrong about the power consumption of Apple’s North Carolina data center to not responding at first to Chinese environmental groups investigating pollution issues in Apple’s supply chain in China. Another example is Apple’s tendency to reply to questions from the media about working conditions issues in its supply chain with a generic reply‚ such as: “Apple is committed to driving
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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otherwise known as CSR‚ has been defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce and their families‚ as well as the local community and society. Studies have shown that businesses can no longer ignore communities within their areas of operations otherwise they risk harmonious coexistence. For many companies‚ managing CSR is no longer seen as an extra cost or burden. Rather‚ CSR is increasingly viewed
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Siemens and the illusion of CSR and codes of business integrity Siemens just settled on a major international corruption case. It turns out that over the past decade Siemens and some of its subsidiaries made at least 4‚283 payments either to public officials or “agents” to secure or retain contracts. The estimated amount of the payments made in more than ten countries surpassed $1.4 billion. During the current case‚ the criminal damages from Siemens were calculated to amount for up to $2.7 billion
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e t a r o p r o c f o s t c a p m i y t i l i The b i s n o p s e r l a i c so Profits come first? 30 Jan 2015 2 Outline Brief introduction The proactive impacts of CSR The negative impacts of CSR CSR strategies and CSR impacts Suggestions 30 Jan 2015 3 What is CSR? Social Social Environmen Environmen tt Operation Operation Stakeholder Stakeholder (Commission of the European Communities‚ 2002) Reference: Commission of the European Communities. (2002). Corporate Social Responsibility
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Working In an International Context How CSR is your company Mike Plummer BURBERRY What is Corporate Social Responsibility? Corporate Social Responsibility (CSR) is a self-regulated system that companies use to ensure that their operations are in line with ethical standards‚ the law and the norms of society. CSR aids companies in taking responsibility for their actions and “encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and
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