CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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otherwise known as CSR‚ has been defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce and their families‚ as well as the local community and society. Studies have shown that businesses can no longer ignore communities within their areas of operations otherwise they risk harmonious coexistence. For many companies‚ managing CSR is no longer seen as an extra cost or burden. Rather‚ CSR is increasingly viewed
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awareness? 1. Corporate Social Responsibility Corporate Social Responsibility (CSR) by a company is seen through the public as a way of providing to the society through goodwill and donations. In actual fact‚ CSR means much more than that. (Hopkins 2007) defines CSR as “treating the stakeholder of the firm ethically or in a responsible manner”. To expand on what Hopkins mention‚ (Wan-Jan 2006) describes CSR as a combination of a business and ethical strategy. By not expecting anything in return
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CORPORATE SOCIAL RESPONSIBILITY Question 1: Discuss the CSR practices of any one organization of your choice. Answer Coca Cola India is the organization which has been winning the ‘Golden Peacock’ award for Environment Management many times. Hence I have selected it as the organization whose CSR practices I will be discussing here. The company proudly states its 120 year old history with its global presence in about 200 countries and 90‚500 associates. The company contributes not only to the
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e t a r o p r o c f o s t c a p m i y t i l i The b i s n o p s e r l a i c so Profits come first? 30 Jan 2015 2 Outline Brief introduction The proactive impacts of CSR The negative impacts of CSR CSR strategies and CSR impacts Suggestions 30 Jan 2015 3 What is CSR? Social Social Environmen Environmen tt Operation Operation Stakeholder Stakeholder (Commission of the European Communities‚ 2002) Reference: Commission of the European Communities. (2002). Corporate Social Responsibility
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ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR issue but lack of understanding
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Infosys was founded on 2 July 1981 by seven entrepreneurs‚ Nagavara Ramarao Narayana Murthy‚ Nandan Nilekani‚ Kris Gopalakrishnan‚ S. D. Shibulal‚ K Dinesh and with N. S. Raghavan officially being the first employee of the company. The founders started the company with an initial investment of INR 10‚000.[6] The company was incorporated as "Infosys Consultants Pvt Ltd." in Model Colony‚ Pune as the registered office.[7] Infosys headquarters in Bengaluru‚ India Infosys went public in 1993
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necessary condition to do business. There appears to be an infinite number of definitions of CSR across academia‚ varying from the simplistic to the complex and includes a range of related terms and ideas- including corporate citizenship‚ corporate sustainability‚ corporate social investment‚ socially responsible investment‚ business sustainability and corporate governance. It can be usually agreed upon that CSR consists of taking on more responsibility than just an economical principle and for the
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their revenues and stock prices. It is active in every area of the oil and gas industry‚ including exploration and production‚ refining‚ distribution and marketing‚ petrochemicals‚ power generation and trading. It also has major renewable energy activities‚ including in biofuels‚ hydrogen‚ solar and wind power. BP has operations in over 80 countries and produces around 3.8 million barrels of oil per day and has 22‚400 service stations worldwide. Its largest division is BP America‚ which is the biggest
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john sullivan subject: analysis on wal-mart’s csr initiaves date: 9/25/13 I. Introduction: This memo is in response to your request to assess the impact of corporate social responsibility implement by our competitor‚ Wal-Mart. Three main objectives of this analysis are: 1. How does Wal-Mart perceive itself as a socially responsible company? 2. Which contradictions exist in their CSR initiatives? 3. Are there direct correlations between CSR and consumer’s intent to make a purchase? II
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