Working In an International Context How CSR is your company Mike Plummer BURBERRY What is Corporate Social Responsibility? Corporate Social Responsibility (CSR) is a self-regulated system that companies use to ensure that their operations are in line with ethical standards‚ the law and the norms of society. CSR aids companies in taking responsibility for their actions and “encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and
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Social Responsibility Audit of McDonalds Company Social Responsibility Analysis for McDonalds CSR McDonalds operates in fast food industry. Given the competitive pressures in fast food market‚ McDonalds holds highest market share in terms of sales. McDonalds exists across the globe and has expanded in emerging economies before the main competitors expanded such as Burger Kind. Concerns for healthy food consumption and obesity are increasing therefore McDonald’s values its policies regarding stakeholders
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the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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Table of contents I) General Introduction II) Body 1) Self-presentation 2) Logbook of the lectures 3) Assignments Ethical dilemma CSR innovation Multi-stakeholder role play III) Conclusion IV) Bibliography V) (Appendices) General Introduction In this portfolio we can find all the work done in class and at home in the CSR and Ethics course. The first thing we can find is a summary of the values I have chosen and the explication why I feel identified with them.
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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Lesson 3 Commercial viability Adapted from http://businesscasestudies.co.uk Creating value through the marketing mix An Aldi case study Introduction In increasingly competitive markets‚ consumers have a greater choice over where they buy their goods and services. For an organization to meet its business objectives‚ it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing
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CORPORATE SOCIAL RESPONSIBILITY OF PETRON CORPORATION Submitted by: Dianne C. Buenaventura MBA 652- Corporate Social Responsibility Submitted to: Dr. Emelyn Quintos- Libunao PETRON CORPORATION The largest oil refining and marketing company in the Philippines. Supplying nearly 40% of the country’s oil requirements‚ our world-class products and quality services fuel the lives of millions of Filipinos. BUSINESS DESCRIPTION Petron Corporation (Petron)
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Academy of Management Review 2012‚ Vol. 37‚ No. 2‚ 300–326. http://dx.doi.org/10.5465/amr.2010.0522 UNDERSTANDING ATTRIBUTIONS OF CORPORATE SOCIAL IRRESPONSIBILITY DONALD LANGE Arizona State University NATHAN T. WASHBURN Thunderbird School of Global Management Notwithstanding the significance to organizations of external reactions to bad behavior‚ the corporate social responsibility literature tends to focus on the meaning of and expectations for responsible behavior‚ rather than on the meaning
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