CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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Infosys was founded on 2 July 1981 by seven entrepreneurs‚ Nagavara Ramarao Narayana Murthy‚ Nandan Nilekani‚ Kris Gopalakrishnan‚ S. D. Shibulal‚ K Dinesh and with N. S. Raghavan officially being the first employee of the company. The founders started the company with an initial investment of INR 10‚000.[6] The company was incorporated as "Infosys Consultants Pvt Ltd." in Model Colony‚ Pune as the registered office.[7] Infosys headquarters in Bengaluru‚ India Infosys went public in 1993
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Working In an International Context How CSR is your company Mike Plummer BURBERRY What is Corporate Social Responsibility? Corporate Social Responsibility (CSR) is a self-regulated system that companies use to ensure that their operations are in line with ethical standards‚ the law and the norms of society. CSR aids companies in taking responsibility for their actions and “encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and
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Social Responsibility Audit of McDonalds Company Social Responsibility Analysis for McDonalds CSR McDonalds operates in fast food industry. Given the competitive pressures in fast food market‚ McDonalds holds highest market share in terms of sales. McDonalds exists across the globe and has expanded in emerging economies before the main competitors expanded such as Burger Kind. Concerns for healthy food consumption and obesity are increasing therefore McDonald’s values its policies regarding stakeholders
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the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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Table of contents I) General Introduction II) Body 1) Self-presentation 2) Logbook of the lectures 3) Assignments Ethical dilemma CSR innovation Multi-stakeholder role play III) Conclusion IV) Bibliography V) (Appendices) General Introduction In this portfolio we can find all the work done in class and at home in the CSR and Ethics course. The first thing we can find is a summary of the values I have chosen and the explication why I feel identified with them.
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What is CSR? To what extent is there a business case for CSR? In the late 1960s and early 1970s‚ the phrase ‘Corporate social responsibility’ (CSR) came into public view. This essay will describe that what CSR is and how much profits will be taken in business for CSR. Nowadays‚ companies not only sell their products but also give back to the society such as being active in the charity drive‚ solving environment problems‚ spending money to making infrastructure and helping other people achieve
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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