Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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EasyJets History Timeline The humble beginnings of EasyJet started in 1995‚ when Sir Stelios Haji-loannou founded the company‚ with the purpose of offering low cost flights across Europe. October of that year saw the first base being opened at Luton Airport‚ with the first flight taking off on November 10th to Glasgow. The following year in 1996 saw Easyjet conduct its very first international flight‚ initially starting with flights to Amsterdam‚ shortly being followed by Nice and Barcelona. 1996
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to pay. The provision of other services has to be paid separately. The main goal of EasyJet founder needed to offer chance to go for everybody everywhere throughout the Europe at the cheap cost so he discovered EasyJet as minimal effort aircraft organisation. The aim of EasyJet founders was focused with two planes however through brief period this organisation with one of a kind idea for that time known as EasyJet developed quickly so he needed to extend organisation to various nations. At the outset
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Assignment 2.5 Supply‚ Demand and Easyjet The Marketing Mix is the name given to the elements which are the key components which a marketing plan should be based upon. Typically in Marketing literature there are four elements: price‚ place‚ promotion and product‚ however this is now sometimes expanded to incorporate another 3 elements: people‚ physical evidence and process. Pricing policy is clearly very important to the marketing mix and is affected by variables such as firm’s objectives
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Study Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the ’easy’ philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price‚ on the basis of the "real value" of the basics of the service provided‚ avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. The PESTEL analysis of EasyJet airlines shown in figure 1
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Baltic Journal of Management‚ Vol. 7 Iss 1 pp. 49 - 67 1.2 Introduction This article shows that the positive contribution of CSR to the internal staff. It was found that the reason for encouraging the employees motivation is corporate social responsibility. 1.3 Aims and Research Methods In the survey‚ 274 staff come from the largest company of Lithuania to undertook the CSR events. The research hypotheses were tested using correlation and regression analysis using factor scores from a principal
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1996). History of CSR Social and environmental reporting has grown substantially since the early 1965s. According to study of CSR Sustainability Framework (CSR Quest‚ 2004)‚ the history of the CSR can be consist of 3 phases which can be illustrated by such a diagram below with issues developed in each phase Diagram 1.1 (Source: CSR Quest‚ 2004) As a result‚ nowadays‚ the findings pointed out by Peter Utting (2005) revealed that more than 80% of the fortune-500 companies had CSR reporting on their
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This report characterises the strengths‚ weaknesses‚ opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths‚ weaknesses‚ opportunities and threats are summarized in the table below and form the structure of the SWOT analysis. Strengths Weaknesses • Solid financial growth • Strong brand name • Effective business strategy • Delicate cost position • Management team Opportunities Threats • Fleet expansion • New routes and expanded operations • Strong competition
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look into reduce the costs are like using the no frills strategy‚ reducing the number of travel agents‚ reducing the aircraft stay in a airport (which reduce the fees to be paid for the airports). The above are the some of the strategies used by the easyjet airways and also they used their resources to maximum extent like they operated Boeing flights for 11 hours per day compared to their rivals who used 6 hours per day. Rising middle class all over the world is also another factor which makes the budget
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EasyJet is Europe’s leading low-cost‚ no frills airline. When it was created eight years ago‚ easyJet was a bold new venture aiming to change the rules of its market. Since its first flight in November 1995‚ the airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh‚ served by two Boeing 737 aircraft‚ to one that offers 125 routes from 39 European airports‚ operating 72 aircraft (November 2003). The phenomenal growth of easyJet was boosted by its merger with Go-fly
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