Contemporary Science The effect of CSR initiatives on customer loyalty in the airline industry ROMAN ASATRYAN Department of Economics Tomas Bata University in Zlin Mostní 5139‚ 76001‚ Zlín CZECH REPUBLIC romankempo2002@yahoo.com Abstract: - Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years‚ researchers have studied the impact of CSR in direct relationship to customer
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2 Business case of CSR Abstract On the tracking thread toward understanding the concept and aspects of a sustainable business in this course‚ the inclusive wide concept of corporate social responsibility is an key approach which feeds sustainable development pattern. This paper aims to look at the CSR concept in relation to business case issue and argue the business case of CSR in different positive or negative perspectives. Reflection on business case of CSR Social corporate
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engaged in providing everything in an ethical manner. In this article‚ Howard (2011) explains that the most important thing to Starbucks is “the key to that culture is the belief that people are more important than profits” (Howard‚ 2011). This paper will discuss the procedures put in place to ensure ethical behavior‚ their ethic of business and their corporate social responsibility and will focus on assessing the company’s contribution to the community. Ethical issues As stated in Alec‚ Gonca &
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like Adidas chooses to deal with the externalities in the organisation‚ the drives of Adidas’s values and ethical approaches will also be assessed‚ including an overall conclusion based on my opinion of Adidas as a sustainable organisation. Corporate Social Responsibility (CSR) is defined by Carroll as being split into four possibilities‚”it is economically profitable‚ law abiding‚ ethical and Philanthropic” (Visser. W‚ 2005). Economic responsibilities is defined as being for profit purposes‚ managers
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Ancient moral theory explains morality in terms that focus on the moral agent. These thinkers are interested in what constitutes‚ e.g.‚ a just person. They are concerned about the state of mind and character‚ the set of values‚ the attitudes to oneself and to others‚ and the conception of one ’s own place in the common life of a community that belong to just persons simply insofar as they are just. A modern might object that this way of proceeding is backwards. Just actions are logically prior to
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Corporate Social Responsibility (CSR) has progressively become known as a germane issue in the corporate world for the past decade. Making the world a better place‚ socially and environmentally‚ is a global accepted phenomenon. According to Porter & Kramer‚ 2006‚ “corporate social responsibility has emerged as an inescapable priority for business leaders in every country.” The objective of this review is to discuss benefits of CSR on the hotel industry. What is CSR? Corporate social responsibility
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Evaluating CSR of Walmart Walmart founded by Sam Walton in 1962 is a multinational retail corporation‚ with the opening of the first Walmart discount store in Rogers‚ Arkansas (US). As the nation’s largest retailer and second largest corporation‚ Walmart has the significant influences on the retail world. It offers to its customers a one-stop shopping experience because it has a full offering of groceries and general merchandise in a single store. Now Walmart consists of over 110‚000 stores and
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Topic: Advertising to children: is it ethical? With the technology development and progress of the times‚ advertisements appearing in every corner of the commercial world‚ the topic of advertising has become a controversial discussion in the recent two decades. There are lots of arguments on “is advertisement good or not?” If let me to answer this question‚ I would probably say advertisement makes shopping convenient for people under no subconscious mind control. (Adam) That is to say it is
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First of all strategic CSR has to be differentiated from ethical and altruistic. Ethical CSR can be defined with the help of Caroll ’s pyramid of corporate social responsibility (Crane&Matten‚ 2003). It covers the fulfillment of the three basis parts: economic‚ legal and ethical responsibilities. This means that a company handles ethical CSR in a correct manner if it operates in accordance with the requirements of the stockholders‚ the government and society. Altruistic CSR handles the top of the
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What is CSR? To what extent is there a business case for CSR? In recent years‚ increasing number of customers and businessmen start to concern about the ethical issues in businesses. Although the main purpose of business is to make profits‚ the social influence of it also appears to be focused by a large proportion of customers and businessmen. Corporate social responsibility (CSR)‚ which is closely connected with this concentration‚ was put forward in 1953 with the meaning of interacting social
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