CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus‚ Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics
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Beverages like Bournvita Cadbury delight Candy like Cadbury halls Gums like Bubbaloo Commitment to the environment Corporate Social Responsibility (CSR) is at the heart of their success. At Cadbury India have always believed that good values and good business go hand in hand. It’s part of their heritage and the way they do things today. CSR is about growing our business responsibly. Migratory birds stop over at Bangalore factory Water is a precious resources. As
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What is Corporate Social Responsibility? The theory of corporate social responsibility (CSR) is best elucidated by the statement that a company should take a wider view of how its actions and success impact society and stakeholders. CSR identifies that "doing well" and "doing good" go hand in hand. (Leadership and CSR: a Perfect Match). A commonly used definition provided by the World Business Council for Sustainable Developement states that CSR is "Continuing commitment by a business to behave
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day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behaviour‚ thus if a company should undertake certain activities or refrain from doing so because they are beneficial or harmful to the society is a central question. CSR is what an organization does to contribute to the
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“Creating Shared Value is built upon fundamental commitments to society‚ both to achieve the highest standards of compliance with laws‚ codes of conduct and our own Nestlé Corporate Business Principles as well as to protect the environment for future generations.” – Paul Bulcke‚ CEO Nestle To continue to prosper over the long term‚ we need to ensure that the communities we serve and in which we operate prosper too. We are determined to ensure that our global presence and operations bring benefits
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Ethical Theory Examination Ethical Theory Examination An action can be considered ethical or unethical depending on the perspective. There are three main theories of ethics: virtue‚ utilitarianism‚ and deontology. Each theory uses different criteria to determine if an action is ethical. Although the idea of performing ethical actions is similar‚ each theory follows a different approach. The virtue theory of ethics determines what is right and wrong based upon how it will affect one’s character
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In our group opinion‚ we think that Starbuck is not doing the CSR only for marketing their company but however one of Starbuck CSR like Starbuck shared planet which focus on recycle and reducing waste‚ Energy conservation‚ Water conservation‚ Building greener store which provide benefit to both environment and community. Now I will show you what have Starbuck been successfully done on each categories that helps to preserve the environment and Starbuck Company not to be considered as a green wash
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Ethical Theories‚ Principles‚ Policies‚ Choice making Ethical Theories- Ethical theories are based on the previously explained ethical principles. They each emphasize different aspects of an ethical dilemma and lead to the most ethically correct resolution according to the guidelines within the ethical theory itself. People usually base their individual choice of ethical theory upon their life experiences (1‚2). Deontology The deontological theory states that people should adhere to their
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CSR as Social Obligation Over the last century‚ many scholars tried to conceptualise CSR and its management applications. Bowen (1953) was the first to launch the concept of CSR as a social obligation. According to him‚ CSR is a social obligation “to pursue those policies‚ to make those decision‚ or to follow those lines of action which are desirable in terms of objectives and values of our society”. Carroll (1979)‚ following Bowen’s thinking‚ identified four stages of CSR development: economic
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IMPORTANCE OF COMPANY’S CSR ACTIVITIES IN INDIA: IT’S EFFECT ON CONSUMER BUYING BEHAVIOUR For Business Research Methods Submitted to‚ Submitted By‚ Dr. Gunjan Malhotra Shrirang Jadhav (09FT-064) Mohd Afroze Ali (09FT-085) Mohd Asif (09FT-086) Nitesh Bhagchandani (09FT-185) Table Of Contents Abstract: 3 Keywords : 3 Introduction: 3 Literature Review: 6 Research Gaps: 8 Objective: 8 Research questions: 8 Research Hypothesis: 8 Methodology: 8 Discussion and observation: 9
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