CSR and globalization Corporate social responsibility is at least in its name and formal recognition a relatively recent phenomenon. Yet‚ owners and managers of firms have engaged in activities that we would now consider CSR almost from the beginning of the industrial revolution (Davis‚ Whitman and Zald‚ 2006). But‚ until the 1990s‚ CSR was generally limited to corporate philanthropy. It is from the early 1990s that enlarged concepts and practices of CSR have come to the fore. What drove these
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Net income attributable to shareholders up 25% to € 209 million adidas Group increases full year sales guidance • Comparable Retail store sales grow 17% currency-neutral • adidas and Reebok sales increase 18% and 24% respectively • Gross margin almost unchanged at 48.5% despite higher input costs • Operating margin up on a comparable basis • Net borrowings down 33% to € 914 million at quarter-end adidas Group currency-neutral sales increase 18% in the first quarter of
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CSR REPORT ANALYSIS McDonalds Corporation Table of Contents Different Approaches to Analyze the CSR programme3 Defensive Approach3 Accommodative Approach4 Proactive Approach5 Activities and Initiatives6 Stakeholder Analysis10 A Critical analysis11 A Marketing Ploy?11 Responding to claims12 McLibel12 Response To Criticism 13 Sustainable Supply Chain14 Nutrition and Well-Being 14 Environmental Sustainability15 Employees16 Conclusion16 Bibliography17 Three
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Adidas roped in the image of Missy Elliot to its brand in 2002 to cater to the new market segment of 12-24 that needed a cool theme to go with the product rather than the utility of the product. Adidas being in the apparel business made more sense if they combined their product with style and fashion and Missy Elliot was the Hip-Hop goddess of the time which had a strong influence on urban style and fashion. Adidas was successful in connecting footwear to style‚ style to music‚ music to a diva and
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Context Our Customer — adidas — is one of the most well-known sports goods manufacturers for amateur and professional athletes worldwide. They produce sports equipment and clothes as well as explore highly innovative business spheres‚ such as development of smart devices. One of their products from this range is adidas miCoach‚ an innovative hardware device for tracking fitness activity complemented by software solutions to work together with the gadget. Adidas miCoach is a product range that
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2 Business case of CSR Abstract On the tracking thread toward understanding the concept and aspects of a sustainable business in this course‚ the inclusive wide concept of corporate social responsibility is an key approach which feeds sustainable development pattern. This paper aims to look at the CSR concept in relation to business case issue and argue the business case of CSR in different positive or negative perspectives. Reflection on business case of CSR Social corporate
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CSR Over the last two decades‚ the concept of corporate social responsibility (CSR) has attracted considerable attention academic circles as well as in practice. CSR has been the subject of much researched and one of most intensely debated issue among scholars and practitioners (Mcdonald and Thiele‚ 2007; Yeh and Li‚ 2009; Mandhachitar and Poolthong‚ 2009; Maignan and Ferrell‚ 2005; Dincer and Dincer‚ 2012; Barone‚ Mizaki and Taylor‚ 2000). The benefits of companies engaging in CSR activities
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Csr in Apple Inc. Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll’s CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple’s profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach
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America…………………………………………………………………….18 2.3 Stakeholder Theory and Stakeholder Awareness…………………………………19 2.4 Drivers of CSR in developing countries………………………………………………..19 2.5 Corporate Social Responsibility in Nigeria…………………………………………..22 2.6 Ways CSR varies in emerging markets………………………………………………...25 2.7 Effectiveness of CSR in emerging markets…………………………………………...27 2.8 CSR theories and theoretical approach………………………………………………..28 2.9 Case study………………………………………………………………………………………….29
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4. CSR in SMEs It is important to know how CSR is defined and understood by SMEs; lots of research has been carried out in relation to how CSR is viewed by large firm but research about CSR in SMEs are very few and limited‚ this fact shouldn’t take away the enormous importance in understanding how CSR is defined‚ understood and undertaken by small firms‚ after all‚ as stated by the Australian Centre for Corporate Social Responsibility (2012) small to medium-sized firms account for about 90 percent
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