Supply Chain Management - Nike & Adidas 1. INTRODUCTION Supply management is a complex function that’s critical to business success‚ responsible for delivering efficient costs‚ high quality‚ fast delivery and continuous innovation throughout companies’ entire supply chains. The strategic contribution of supply management is measured not only in savings made‚ but also in increased shareholder value (Niezen‚ Weller & Deringer‚ 2007). Nike and Adidas are two global companies try to improve their
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CSR Defined Corporate Social Responsibility is a term that has been around for a while now‚ and has changed its shape as time as gone. Essentially the idea of corporate social responsibility is as it written: the social responsibility of the corporation. However the way in which corporations decide their social responsibility or the way it is measured has been contested for some time. The concepts that corporations are using in today’s world of corporate social responsibility include corporate citizenship
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Corporate social responsibility (CSR) is mainly about the awareness of and actions in support of environmentally sustainable societal development. Yet to be mainstreamed into corporate practice with a firmed up definition‚ CSR actions aim at mitigating the diverse environmental impact of the activities of the business‚ and at reducing inequalities and alleviating deprivation and poverty in the communities across the country. In the wide range of possible CSR actions‚ each business is expected to
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Hand; Mobile Marketing at Adidas INTRODUCTION Adidas was founded in Germany in 1920.it became an important supplier of footwear after Second World War. Later‚ it expanded its footwear line to include fringe sports. While Nike is the global leader in athletic shoe market‚ Adidas is nothing more than the second place in that market because it started its business in the field of soccer shoe market. So‚ Adidas could not handle the whole athletic shoe market. Later on‚ Adidas wanted to expand its capability
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to convert over 20m garments to Fairtrade cotton; every store has a dedicated "Plan A" champion. The M&S ticker says a lot about the current state of what is commonly known as corporate social responsibility (CSR). First‚ nobody much likes the CSR label. A year ago M&S launched not a CSR plan but Plan A ("because there is no Plan B"). The chief executive’s committee that monitors this plan is called the "How We Do Business Committee". Other companies prefer to describe this kind of thing as "corporate
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Linking Arms towards a Sustainable Future Ayala Land Sustainability Report 2008 Linking Arms towards a Sustainable Future The dream of a sustainable future begins with actions rooted in the present. At Ayala Land‚ we realize that to make a difference‚ the crucial strides towards a sustainable tomorrow must be made today as global warming and environmental problems loom over the horizon. Now is the time to act with utmost urgency and focus for the sake of our children and future generations
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responsibility" has come into common. The concept of CSR has attracted considerable attention in recent years. However‚ CSR may have confused many corporations whether CSR brings benefits to the corporations‚ whether it is worthwhile to contribute organizational resources to CSR. Different studies have brought different answers to those questions. In the following paragraphs‚ we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are
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Regarding Adidas Adidas can be seen as one of the top athletic brands of the 21st century. Adidas is known for its variety of sports clothing such as; bags‚ shirts‚ shorts‚ socks‚ pants‚ hats and their very popular shoe collection. Just like the Nike swooshes‚ Adidas’ 3-stripe pattern is one of the most recognizable logos in the world. The 3-stripe pattern is very recognizable that even if one is to see it on any type of apparel‚ they may automatically assume that the brand is Adidas. That is
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CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus‚ Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics
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.........................................3 Methodology ................................................................................ 4 2.1 2.2 Data collection: secondary data review ...................................4 Data collection: CSR review survey.........................................4 2.3 2.4 2.5 Discussion forums and working sessions..................................9 Interviews ..........................................................................9 International
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