First of all strategic CSR has to be differentiated from ethical and altruistic. Ethical CSR can be defined with the help of Caroll ’s pyramid of corporate social responsibility (Crane&Matten‚ 2003). It covers the fulfillment of the three basis parts: economic‚ legal and ethical responsibilities. This means that a company handles ethical CSR in a correct manner if it operates in accordance with the requirements of the stockholders‚ the government and society. Altruistic CSR handles the top of the
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Assignment On Strategic Management Of Emirates Airlines Course Title: Strategic Management Course No: 409 Submitted To: Tanvir M H Arif Associate Professor Department of Finance & Banking. University of Chittagong. Submitted By: Group: B.B.A. (4th Year)-Mid Term Session: 2008-2009 Department
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has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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EXECUTIVE SUMMARY Spirit Airlines (SAVE) is an ultra low-cost‚ low-fare based in Fort Lauderdale‚ Florida that provides affordable travel opportunities. The IPO for Sprit airlines was offered on June 11th‚ 2011. The price of the stock at the IPO date was of $12.00. According to NASDAQ.com‚ the money that was raised on the IPO was $187.2 million dollars‚ with 5 million dollars in expenses. After the underwriting cost eliminated they approximately raised171.0 million. After the IPO sale
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Situation Synopsis: Margins in air industry have been shrinking for decades. Low Cost Carriers (LCCs) such as JetBlue and Southeast have made inroads to Delta’s Florida market which stands for 30% of Delta’s revenues. After 911 Attacks‚ the demand decreased. DeltaExpress‚ Delta’s low-cost subsidiary‚ is launched to respond LCCs threat but it is not as successful as it was thought it would be. Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low price and
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Topic: Advertising to children: is it ethical? With the technology development and progress of the times‚ advertisements appearing in every corner of the commercial world‚ the topic of advertising has become a controversial discussion in the recent two decades. There are lots of arguments on “is advertisement good or not?” If let me to answer this question‚ I would probably say advertisement makes shopping convenient for people under no subconscious mind control. (Adam) That is to say it is
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Introduction: - Sam Walton founded Wal-Mart in the year 1962. He started as a small store‚ which served cheap products to the local people. (Hamilton‚ 1976) Gradually Wal-Mart became big in America and soon due to globalization the Wal-Mart expanded to many countries now. They give importance to the price strategies. They follow the concept called “Everyday Low Pricing”. (Richards & Hamilton‚ 2006) This is the reason for their success as world’s number one retailer. It employees around 2.2 million
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7 Reasons You Should Care About Social Responsibility Sep 20 2014 47‚440 Views 153 Likes 48 Comments Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With an increase in consumer pressure for companies to be more socially responsible‚ making a positive contribution to society is becoming increasingly important. From the perspective of many corporations and business owners‚ however‚ social responsibility is often considered the “right thing to
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This case is just a description of the situation without any details on possible questions or further actions. Southwest Airlines (A) Stanford Graduate School of Business Case Study HR-1A (1995) A Summary This case is about Ann Rhoades‚ vice president of people for Southwest Airlines (LUV). She is preparing for a meeting with the top executives of the airlines to discuss the airline’s competitive position in the light of United’s and Continental’s recent engagement in the low fare market
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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