Social Responsibility Audit of McDonalds Company Social Responsibility Analysis for McDonalds CSR McDonalds operates in fast food industry. Given the competitive pressures in fast food market‚ McDonalds holds highest market share in terms of sales. McDonalds exists across the globe and has expanded in emerging economies before the main competitors expanded such as Burger Kind. Concerns for healthy food consumption and obesity are increasing therefore McDonald’s values its policies regarding stakeholders
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the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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Academy of Management Review 2012‚ Vol. 37‚ No. 2‚ 300–326. http://dx.doi.org/10.5465/amr.2010.0522 UNDERSTANDING ATTRIBUTIONS OF CORPORATE SOCIAL IRRESPONSIBILITY DONALD LANGE Arizona State University NATHAN T. WASHBURN Thunderbird School of Global Management Notwithstanding the significance to organizations of external reactions to bad behavior‚ the corporate social responsibility literature tends to focus on the meaning of and expectations for responsible behavior‚ rather than on the meaning
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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UNITED INTERNATIONAL UNIVERSITY ASSIGNMENT ON Airline Industry (International Busuness-606) Submitted To Dr. Enamul Haque School of Business & Economics Submission Date 26th Dec. 2012 Table of Content |Topics |Page No. | |1.Globalization of Airline Industry |3 | |Industry Analysis
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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Table of contents I) General Introduction II) Body 1) Self-presentation 2) Logbook of the lectures 3) Assignments Ethical dilemma CSR innovation Multi-stakeholder role play III) Conclusion IV) Bibliography V) (Appendices) General Introduction In this portfolio we can find all the work done in class and at home in the CSR and Ethics course. The first thing we can find is a summary of the values I have chosen and the explication why I feel identified with them.
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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Environment and pollution in CSR Introduction There are different type of pollution that affect the environment for example: Water pollution‚ Air pollution Land pollution Noise pollution and Radioactive pollution. Water pollution Water pollution is the pollution of water bodies for example ‚ rivers‚ oceans‚ aquifers‚ lakes and groundwater. Also there are some undesirable substances pollute the water. Moreover there are many cases of water pollution one of the themes is Industrial
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