Corporate social responsibility (CSR) is mainly about the awareness of and actions in support of environmentally sustainable societal development. Yet to be mainstreamed into corporate practice with a firmed up definition‚ CSR actions aim at mitigating the diverse environmental impact of the activities of the business‚ and at reducing inequalities and alleviating deprivation and poverty in the communities across the country. In the wide range of possible CSR actions‚ each business is expected to
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5 Marketing’s Impact on Individual Consumers 5 Marketing’s Impact on Society as a whole 7 Corporate Social Responsibility 9 Definition of Social responsibility 9 Incentives of Corporate Social Responsibility for Businesses 11 Examples of CSR Initiatives in Egypt 12 Vodafone 12 Etisalat Egypt 13 Coca Cola 14 Chipsy 14 Telecom Egypt 15 Sodic 16 P&G 17 Henkel 18 References 19 Sustainable Marketing and Corporate Social Responsibility Introduction Sustainable Marketing:
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Dell CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ May 2007 Dell – CSR Company Profile Colofon Dell CSR Company Profile By: Michiel van Dijk & Irene Schipper May 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2.5 SOMO‚ Amsterdam
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Research………………………………………………………...5 3. Unilever and Ben & Jerry’s – Companies Profile………………………….5 4. Unilever and Ben & Jerry’s – CSR Analysis - Actions and Issues…............7 5. Conclusion………………………………………………………………….10 6. Appendix……………………………………………………………………12 7. Bibliography………………………………………………………………..15 1. Literature Review In the last 50 years Corporate Social Responsibility (CSR) became a day-today subject discussed by multinationals‚ governments‚ Non Governmental Organizations (NGO’s) and society
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Corporate Social Responsibility. Nestle Case Study. In this work I am going to address how Nestle is managing its corporate social responsibility. Firstly‚ I would like to give a simple definition of CSR. It is the comprehensive approach companies take to meet or exceed the expectations of stakeholders beyond such measures as revenue‚ profit and legal obligations. It covers community investment‚ human rights and emploee relations‚ environmental practices and ethical conduct. (Oliver‚ 2011
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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| | | CSR 2010 Details of Cipla Ltd.‚ Mumbai‚ Maharashtra | Cipla Ltd. - Corporate Social Responsibility Activities are as follows | Company Profile | Company’s Slogan | - | | Company’s Vision | - | | Company’s Mission | - | | Special Notes | As in the past‚ Cipla has made a special effort to produce this report at a low cost‚ without compromising its quality or contents leading to a saving of Rs 41 lakhs. This amount has been donated to Cipla Public Charitable
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continuously being revisited to understand how CSR programs can nurture and contribute to the growth of firms. While CSR issues are attracting a great deal of attention in the developed world‚ there is a need for more research into CSR in the developing world. This paper considers the CSR practices of a small sample of banks in Bangladesh to better understand this situation. 1.3 Objective of the Study The main objective of this study is to identify the nature of CSR practices in the banking sector of Bangladesh
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IMPORTANCE OF COMPANY’S CSR ACTIVITIES IN INDIA: IT’S EFFECT ON CONSUMER BUYING BEHAVIOUR For Business Research Methods Submitted to‚ Submitted By‚ Dr. Gunjan Malhotra Shrirang Jadhav (09FT-064) Mohd Afroze Ali (09FT-085) Mohd Asif (09FT-086) Nitesh Bhagchandani (09FT-185) Table Of Contents Abstract: 3 Keywords : 3 Introduction: 3 Literature Review: 6 Research Gaps: 8 Objective: 8 Research questions: 8 Research Hypothesis: 8 Methodology: 8 Discussion and observation: 9
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CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making
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