Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR 8 3.3 Strategic CSR 9 4. Company’s Success 11 Conclusion 13 References 14 Appendices 16 I Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Executive Summary The Coca-Cola Company is the most well-known
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What is CSR? To what extent is there a business case for CSR? In recent years‚ increasing number of customers and businessmen start to concern about the ethical issues in businesses. Although the main purpose of business is to make profits‚ the social influence of it also appears to be focused by a large proportion of customers and businessmen. Corporate social responsibility (CSR)‚ which is closely connected with this concentration‚ was put forward in 1953 with the meaning of interacting social
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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Importance to economy The revenue of international airlines industry has increased from 476 billion USD in 2009 to 567 billion USD in 2011‚ a 9.3% year-on-year increase. This industry employs 56.5 million workers and accounts for US $2.2 trillion of the global GDP. Indian Aviation industry contributes to 0.5% of the India’s GDP and generates 1.7 million jobs. Technological Trends Major cost items for airlines are fuel‚ labour and maintenance. Airlines are able to reduce the cost/increase profit by
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Religion It is one of the oldest foundations of ethical standards. Religion wields varying influences across various sects of people. It is believed that ethics is a manifestation of the divine and so it draws a line between the good and the bad in the society. Depending upon the degree of religious influence we have different sects of people; we have sects‚ those who are referred to as orthodox or fundamentalists and those who are called as moderates. Needless to mention‚ religion exerts itself
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INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based in
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At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth‚ Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE‚ also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has
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THE BATEK OF MALAYSIA The Batek of Malaysia Donyale Davis ANT 101 Instructor: Gretchen Henderson April 04‚ 2011 THE BATEK OF MALYSIA Outline The Batek of Malaysia A. The Batek of Malaysia are foragers B. Three Scholarly research Journal that will be used for research 1. The Meanings of Trees The Meanings of Trees: Forest and Identity for the Batek of Pahang‚ Malaysia.Full Text Available By: Tuck-Po‚ Lye. Asia Pacific Journal of Anthropology‚ Dec2005‚ Vol. 6 Issue 3‚
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Location Analysis : Legoland Malaysia Location analysis is an important decision and should not be taken lightly. The physical location of business functions is an important part in the supply chain strategy of any company. Many companies such as Hard Rock‚ Universal Studios‚ Disneyland and Lego are expanding their business to Asian Countries such as Malaysia‚ Hong Kong and Singapore. There are a few reasons why these businesses are investing outside of their home countries include: improved market
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