com/image/pretty/1/1746 [18/11/2011] Ehow.com‚ 2011‚ “How to improve marketing communication” http://www.ehow.com/how_7744345_improve-marketing-communication.html [29/11/2011] Ellaskitchen‚ 2011 “Homepage” http://www.ellaskitchen.co.uk/ [1/12/2011] Hong Kong Government‚ “Hong Kong: The facts” http://www.gov.hk/en/about/abouthk/factsheets/docs/population.pdf‚ [26/11/2011] Kapferer‚ 2004‚ “Brand identity prism” http://www.12manage.com/methods_kapferer_brand_identity_prism.html‚ [18/11/2011]
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Feasibility of Sparkle Ltd’s Opening Jewellery Retail Store in Hong Kong PROBLEM This study was designed to analyze and evaluate the feasibility and possibility of Sparkle Ltd’s idea to open a jewellery retail store in Hong Kong. Specifically‚ the study seeks answers to these questions: * What is the opportunity for opening a jewellery retail store in Hong Kong? * What is the risk of opening a jewellery retail store in Hong Kong? * Do the advantages overweigh the disadvantages in this
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jungle. The Gorilla was called Kong and Kong was real wonderful friends with an old wise turtle named Jim. Jim was always the one who knew everything; because every time Kong had a question Jim will always have an answer. Now there is no telling how Jim came to be or how he ended up meeting Kong‚ it just happened. For a while everything was going how it was supposed to go‚ everyone was getting along and there wasn’t really any situations that came up. Jim and Kong had their everyday conversation
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[pic] Associate Degree Program First Semester 2010-2011 Global and Local Cultures City Forum Class: 127-01 Course Lecturer: Stella Kao Name Student ID Ji Xi Ze 10460350 Siu Wan Chi 10453666 Hui Sin Chun 10419957 So Tsz Hing 10454157 Tsang Wan Yu 10442820 Table of Content |Introduction |
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Strategy of MBA programme in Hong Kong 1. Research Background 2. Research Approach 3. Data Analysis 4. Promotion strategy 5. Recommendation 6. Limitation of the research Attact The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire‚ and then the research method will be used including Descriptive Statistics‚ Cross tabulation Analysis. The survey is conducted in Hong Kong.100 samples were collected
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Baltic Journal of Management‚ Vol. 7 Iss 1 pp. 49 - 67 1.2 Introduction This article shows that the positive contribution of CSR to the internal staff. It was found that the reason for encouraging the employees motivation is corporate social responsibility. 1.3 Aims and Research Methods In the survey‚ 274 staff come from the largest company of Lithuania to undertook the CSR events. The research hypotheses were tested using correlation and regression analysis using factor scores from a principal
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1996). History of CSR Social and environmental reporting has grown substantially since the early 1965s. According to study of CSR Sustainability Framework (CSR Quest‚ 2004)‚ the history of the CSR can be consist of 3 phases which can be illustrated by such a diagram below with issues developed in each phase Diagram 1.1 (Source: CSR Quest‚ 2004) As a result‚ nowadays‚ the findings pointed out by Peter Utting (2005) revealed that more than 80% of the fortune-500 companies had CSR reporting on their
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_ t _l 2__a-D__ ___ P__ER a _0N_ _ON0 _XAMl_AT__NS AND ASS_SS__NT A_TH0RlTY HO__ __Ne DIP_0MA 0_ SEC_NDAR_ _D__AT1_N __AMI_A_lO_ __12 ______Y ___e_ _ t 1 .45 am _ 12.45 pm (t hour) This paper must _e _n_wered in en_lish ___T____ _0N_ (1) There a_e __UR sectons‚ A_ B‚ C and D in t_is Paper. &t__mpt ___ ques_ion_ in _ny TW0 sect_ons. (2) Write your answers în the Answer _oo_ D_E (C) provided‚ Sta_ e_ch ques_ion (not pa_ of a question) on a new page. (3) _resen_ your answers in p_rag_aphs
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socially conscious consumers. Last but not least‚ CSR is the essential key to sustainability and success in the future. To begin with‚ business should take a significant role to maximize its positive impacts and minimize its negative impacts in the society‚ using their rich resource and technology. No firm should neglect the social problems they created in the manufacturing process‚ in particular the pollution and the exploitation of labor. In Hong Kong‚ “Love Ideas Love HK” is a public philanthropic
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Guest Talk Summary on “Love Hong Kong‚ Love Ocean Park Campaign – Turn Threats into Opportunities” Speaker: Ms. Vivian LEE Position: Marketing Director – Sales & Marketing Division Name of Company: Ocean Park Corporation Date of Guest Talk: 5th February‚ 2013 The talk being delivered by Ms. Vivian LEE was indeed very rewarding for me‚ it’s as good as the one delivered by her boss‚ Dr Allan Zeman which I’ve attended not long ago. Background The Ocean Park (Park) unveiled a master
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