summary: The paper discusses various reasons why there is so little research done on corporate social responsibility and sustainable development in the field of international business research. This although the interest in CSR and sustainable development is growing rapidly‚ since CSR and sustainable development are more and more included in the internationalization strategies of MNE’s. A number of conceptual and methodological challenges are indicated. These are: the low amount of valid data‚ the
Premium Research Academic publishing Scientific method
CHAPTER 1 WHAT IS CSR? eople create organizations to leverage their collective resources in pursuit of common goals. As organizations pursue these goals‚ they interact with others inside a larger context called society. Based on their purpose‚ organizations can be classified as for-profits‚ governments‚ or nonprofits. At a minimum‚ for-profits seek gain for their owners; governments exist to define the rules and structures of society within which all organizations must operate; and nonprofits
Premium Corporate social responsibility Sociology Business ethics
The Malaysian Government supports the concept by promoting the idea of how CSR helps and contributes to the growth of the country. Prime Minister’s CSR Award and ACCA Malaysia Sustainability Reporting Awards are just a few examples of awards given for good CSR practices. According to CSR WeltWeit‚ the CSR activities in Malaysia focus on education‚ health and environment. Most of Malaysian companies as well as foreign companies offer scholarships and low-interest-rate loans for students to pursue
Premium Corporate social responsibility Social responsibility Developed country
3-1 CSR Journal 1: CSR Strategy If you were the CSR officer for a company of your choosing‚ what would your CSR strategy be and what issues would you focus on? Identify the stakeholders this strategy applies to. Describe the impact of the competitive forces shaping your strategy. Taking into consideration‚ I feel I have not worked with CSR much in my current position at my current employer; I am going to take a stab at it and look at my own employer for this exercise. This is an entirely new concept
Premium Corporate social responsibility Social responsibility Customer
fact‚ 95 per cent of the 250 largest global companies now report on their CSR activities (KPMG‚ 2011). The main focus of this paper is to critically discuss corporate social responsibility initiatives of multinational corporations operating in global arena and to build around the idea that in order to stay competitive and at the same time remain as ‘responsible entity’ in the eyes of stakeholders MNCs ought to implement CSR initiatives as an integral part of their business strategies in the context
Premium Corporate social responsibility Business ethics Social responsibility
Economists are of the view that the social responsibility of business should be limited to its economic duty. Discuss. In broad terms‚ social responsibility is an ethical theory that an entity‚ be it a company or an individual has an obligation to conduct its activities to benefit society at large. Carroll‚ in his 1991 article "The Pyramid of Corporate Social Responsibility‚ identifies four areas that make up a corporate social responsibility pyramid: legal‚ economic‚ ethical and philanthropic
Premium Corporate social responsibility Ethics Business ethics
Nirma -A Super brand by superbrandsindia.com The success of Nirma’s umbrella branding strategy has led to a change in the competition’s marketing strategies‚ as well. Many of Nirma’s competitors are now consolidating their brand portfolio and consequently gaining more bang for their advertising rupee. In a changing market environment‚ the company has relaunched Nirma Yellow Washing Powder and Nirma Beauty Soap‚ two of its strongest brands. Nirma Yellow Powder is being re-launched with improved
Premium Advertising Brand Marketing
International Business Research; Vol. 5‚ No. 7; 2012 ISSN 1913-9004 E-ISSN 1913-9012 Published by Canadian Center of Science and Education CSR within SMEs: Literature Review Amina Kechiche1 & Richard Soparnot2 1 Department of Law‚ Economics and Social Science‚ Institute of Business Administration‚ University of Tours‚ Tours‚ France 2 Loire Valley University/CRESCEM/ESCEM‚ Groupe ESCEM‚ Tours‚ France Correspondence: Richard Soparnot‚ Professor of Strategy and Management‚ Loire
Premium Corporate social responsibility Social responsibility Business ethics
a manufacturer and marketer of basic petrochemicals‚ including olefins‚ aromatics‚ polyethylene and polypropylene plastics and a variety of specialty products. In addition‚ the Company has interests in electric power generation facilities. 1.1. CSR
Premium Corporate social responsibility Sustainability Exxon Valdez oil spill
Case Study Proposal| CSR- A Revolutionary Turning Point or Just a Fad for Engro Corporation.| Submitted to: Ms. Nyla Ansari20th November‚ 2012| CSR- A revolutionary turning point or just a fad for Engro Corporation. Reason for choosing this topic: In recent decades the notion of Corporate Social Responsibility (CSR) has evolved to be a strong strategy for businesses to survive in a brutal market environment. In a world where market’s shift and consumers’ preferences become more erratic
Premium Corporate social responsibility Social responsibility