The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
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workplace. With all of these facts provided‚ Microsoft has been the leading conglomerate of having the best CSR. They have actively helped small businesses by purchasing
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what extent is Corporate Social Responsibility (CSR) beneficial to a company’s performance? Conventionally‚ Corporate Social Responsibility (CSR) was defined as actions businesses take to improve society’s welfare (McWilliams and Siegel‚ 2011). Currently‚ CSR has expanded into developing new business models that honor human rights‚ combat societal and environmental challenges‚ and profit companies at the same time (“Business case for CSR”‚ 2013). CSR also emphasizes on engaging shareholders in decision-makings
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Unilever in brazil — Document Transcript * 1. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil :The North East and the South East .Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances andsales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company‚ its competitor and its performances
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social responsibility (CSR)‚ and its impact on societal well being‚ apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to measure each firm ’s progress in the business world. Many studies have been conducted linking CSR to consumer loyalty. It is found that the higher the CSR rating the stronger
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of distress‚ it can help to negate or reduce the potential negative influence on their performance. CSR orientation of banks can be a useful tool for them to tide over such crises in future‚ if banks maintain their relationships with stakeholders in making their businesses more sustainability. CSR‚ among other things‚ is a key stakeholder relationship building activity. It was also found that the CSR brand does reap more relationship benefits from its social initiatives than do its competitors indicating
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This case study chronicles Unilever efforts at restructuring‚ divesting‚ acquisition‚ and general streamlining of its worldwide operations. These operations‚ in 2000‚ encompassed 1‚600 brands in 88 countries. These products are mostly food‚ personal care‚ and household products. Around that same year‚ Co-chairmen Niall FitzGerald and Antony Burgmans decided that Unilever needed to make some rather drastic changes in order to remain competitive. More importantly that competitiveness was the importance
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Alternatives 7 Media Composition 10 Issues Moving Forward 12 Conclusion 14 Case Question What should Unilever’s Integrated Marketing Communication Goals and Media Strategy be for 2016 – 2020 ? Executive Summary Unilever is a multi-national consumer goods company. Its products include total wellness from food and drink to personal hygiene and care products. It has won numerous awards‚ is one of the top three consumer goods companies and is the face of a company which
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Corporate Social Responsibility (CSR). Some may debate that it decreases company’s profits by spending much money on CSR. However‚ according to Needle (2004)‚ ‘good’ CSR is also good for business‚ a firm could benefit from doing CSR. Thus‚ this paper aims to explain its importance. It begins with the definition of CSR and its four responsibilities‚ then presents how it influences a business and benefits it can bring. Finally‚ I am going to describe strategic CSR and discuss why firms have social
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otherwise known as CSR‚ has been defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workforce and their families‚ as well as the local community and society. Studies have shown that businesses can no longer ignore communities within their areas of operations otherwise they risk harmonious coexistence. For many companies‚ managing CSR is no longer seen as an extra cost or burden. Rather‚ CSR is increasingly viewed
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