Introduction Growth is an important factor for nearly every company that wants to be successful in the future. For that reason‚ Unilever has conducted market research concerning growth opportunities in the low-end detergent market in Northeastern Brazil. This report will deal with the issue of whether an entry in the low-end Northeast is profitable for Unilever‚ or if it should rather refrain from entering this market. It is divided into six parts and provides the reader with the following information:
Premium Laundry Laundry detergent Brazil
Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main
Premium Unilever Employment Minimum wage
individual principles and ideals. Resultantly‚ ethical matters are not easy to put into effect and easy to overlook. Corporate social responsibility (CSR) is rapidly becoming one of the principles on which modern business is built (Hancock‚ 2004). Areas can be identified were improvements should be made‚ and use it for strategies in future business plans. CSR refers to the economic‚ legal‚ ethical and discretionary responsibilities (Carroll & Buchholtz‚ 2000; Swanson‚ 1995). The organisations are furthermore
Premium Ethics Corporate social responsibility Social responsibility
awareness? 1. Corporate Social Responsibility Corporate Social Responsibility (CSR) by a company is seen through the public as a way of providing to the society through goodwill and donations. In actual fact‚ CSR means much more than that. (Hopkins 2007) defines CSR as “treating the stakeholder of the firm ethically or in a responsible manner”. To expand on what Hopkins mention‚ (Wan-Jan 2006) describes CSR as a combination of a business and ethical strategy. By not expecting anything in return
Premium Culture Management Cross-cultural communication
ORGANISATIONAL CHANGE AT UNILEVER Unilever is a very old multinational with worldwide operations in the detergent and food industries. For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the full range‚ of value creation activities‚ including manufacturing‚ marketing and R & D. The company had 17 autonomous national operations
Premium Procter & Gamble Laundry detergent Soap
2012 Unilever Fact Sheet Our vision Our €1bn + Brands Our Purpose Share listings as a % of identified capital Unilever’ TSR position to the peer group To make sustainable living commonplace. We work to create a better future every day‚ with brands and services that help people feel good‚ look good and get more out of life. Our first priority is to our consumers – then out customers‚ employees‚ suppliers & communities. When we fulfill our responsibilities to them‚ our
Premium Stock market Dividend Stock exchange
HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMPRINCIPLE OF MARKETING REPORTOMO – UNILEVER VIETNAM Tutor: Phạm Thị Phượng Students: Khương Dư Kim Trần Thị Hồng Nga Đỗ Quỳnh Trang Hoàng Thanh Loan Tutorial: Tut 5 – Second Major Hanoi‚ May 2012 | PRINCIPLE OF MARKETING REPORT Subject: Principles of Marketing Tutorial: 5 – Second Major Tutor: Phạm Thị Phượng Group members: 1. Khương Dư Kim - ID 0907010110 2. Trần
Premium Brand Vietnam Laundry detergent
Siemens and the illusion of CSR and codes of business integrity Siemens just settled on a major international corruption case. It turns out that over the past decade Siemens and some of its subsidiaries made at least 4‚283 payments either to public officials or “agents” to secure or retain contracts. The estimated amount of the payments made in more than ten countries surpassed $1.4 billion. During the current case‚ the criminal damages from Siemens were calculated to amount for up to $2.7 billion
Free Bribery Political corruption Corporation
TOYOTA RECALL: An issue that put its aim of “moving forward’’ to a standstill CSR‚ Corporate Social Responsibility‚ is currently a fashion in the business world. Many corporations and/or organizations set up divisions of CSR and have been publishing reports of their CSR activities in the past decade. To explain and understand this concept further let me tell you about the most talked about organization in the past few years‚ Toyota Motors which has been facing certain criticism in its business
Premium Toyota Hybrid electric vehicle Toyota Prius
INTRODUCTION: There are many kinds of business everywhere; where there are many issues related to the growth of the company and Different strategies will enable different companies to reach those goals. Unilever is a company started in 1930 formed of Dutch Margarine Company and British based lever brothers. Unilever holds a wide range of products which include food‚ personal care‚ beverages‚ canned foods‚ ice creams and many more which are worlds best consumer brands. The case study describes a lot of information
Premium Strategic management Marketing Unilever