BRAC Bank started its journey on 4th July‚ 2001 as a private commercial bank focused on Small and Medium Enterprises (SME). In just a decade‚ the Bank has become a leading bank in Bangladesh‚ keeping its core focus in SME yet becoming one of country’s leading financial hypermarket. Today BRAC Bank holds a dynamic network of 157 branches‚ 400 SME unit offices‚ 500 Remittance Delivery Points‚ nearly 350 ATMs and 14 Financial Kiosks across the country. The stakeholders of the bank are BRAC‚ the largest
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of the market and thus positions its products accordingly. The other half of the paper then proposes a new product and discusses marketing mix elements and the strategy to promote the new product. 1.1 Company Introduction Dove is a brand owned by Unilever. The latter owns many other personal care‚ food and beverages brand as well of which Dove is one. At present the company is selling its products in more than 35 countries. Dove was started in 1957 with the
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Infosys was founded on 2 July 1981 by seven entrepreneurs‚ Nagavara Ramarao Narayana Murthy‚ Nandan Nilekani‚ Kris Gopalakrishnan‚ S. D. Shibulal‚ K Dinesh and with N. S. Raghavan officially being the first employee of the company. The founders started the company with an initial investment of INR 10‚000.[6] The company was incorporated as "Infosys Consultants Pvt Ltd." in Model Colony‚ Pune as the registered office.[7] Infosys headquarters in Bengaluru‚ India Infosys went public in 1993
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Working In an International Context How CSR is your company Mike Plummer BURBERRY What is Corporate Social Responsibility? Corporate Social Responsibility (CSR) is a self-regulated system that companies use to ensure that their operations are in line with ethical standards‚ the law and the norms of society. CSR aids companies in taking responsibility for their actions and “encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and
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maintain and promote‚ the “Enterprise Culture”. They also emphasize on keeping track of the changing consumer needs‚ innovating to “wow” their customers‚ winning their hearts through excellent consumer networking. Finally it mentions the commitment Unilever has towards its social corporate responsibility. The company’s basic motto is: “Meeting the Everyday Needs of People Everywhere” The planning function involves working on strategies to achieve this goal. Narrowing down from this we
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Social Responsibility Audit of McDonalds Company Social Responsibility Analysis for McDonalds CSR McDonalds operates in fast food industry. Given the competitive pressures in fast food market‚ McDonalds holds highest market share in terms of sales. McDonalds exists across the globe and has expanded in emerging economies before the main competitors expanded such as Burger Kind. Concerns for healthy food consumption and obesity are increasing therefore McDonald’s values its policies regarding stakeholders
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the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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Table of contents I) General Introduction II) Body 1) Self-presentation 2) Logbook of the lectures 3) Assignments Ethical dilemma CSR innovation Multi-stakeholder role play III) Conclusion IV) Bibliography V) (Appendices) General Introduction In this portfolio we can find all the work done in class and at home in the CSR and Ethics course. The first thing we can find is a summary of the values I have chosen and the explication why I feel identified with them.
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