Journal of Sponsorship Volume 2 Number 1 Legal and regulatory updates The lessons learned from football: Sponsorships‚ contracts and ‘right of first refusal’ Ronald R. Urbach Received (in revised form): 8th August‚ 2008 Davis & Gilbert LLP‚ 1740 Broadway‚ New York NY 10019‚ USA; Tel: 1 (212) 468 4824; E-mail: rurbach@dglaw.com Ronald R. Urbach is Co-chair of the Advertising‚ Marketing and Promotions Department of Davis & Gilbert LLP. Regarded as one of the leading advertising and marketing
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same thing to everybody.” (Votaw‚ 1972‚ p.25) and from my understanding of the concept‚ CSR to me is “The voluntary business activities within the boundary of law that contributes to the wider community for a more sustainable environment”. Since everyone has a unique interpretation of CSR‚ the range of relevant CSR practices across businesses has been quite diverse as there is no such thing as features of CSR (Marcel van Marrewijk‚ 2003). Rising environmental and social concerns in recent years have
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CSR in Tourism Industry Md. Abdul Hamid1 Nowadays Corporate Social Responsibility (CSR) is a recurrently pronounced terminology. There is enough scope of ambiguity also in ‘meaning’ of this expression. Generally‚ the corporate world and researchers emphasize on different focal points. Instead of such vagueness‚ certainly there are affirmative something in the whole process. Regularly number of socially responsible organizations is increasing and awareness in this issue is rapidly increasing among
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Investing in CSR profitable to business? At any juncture when an organization goes past simply legitimate compliances and emphatically engages in activities that seem to more extensive social good which is for the most part outside the diversions of the firm and is more customized towards the more extensive social responsibility‚ the firm is said to have embraced the concept of Corporate Social Responsibility (CSR) (McWilliams et al.‚ 2006). The terms corporate social responsibility (CSR)‚ corporate
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Spirit Fritz Jay T. Dalawampu B-3R November 5‚ 2014 Does it really pay off to be good? Many firms are able to believe that doing corporate social responsibility (CSR) really pays off especially in the firms as well as in the firm’s stakeholders and society. However‚ what is a CSR in the first place? According to researches‚ CSR‚ also known as corporate initiative‚ is all about evaluating and taking up the liability of the company’s impact on the environment as well as in the welfare of the society
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BUILDING A CSR INDEX In our CSR index‚ companies would be judged in 6 key assessment areas. Not only should the company have formulated goals or CSR targets but also achieved them within the stipulated period of time for a maximum score. The 6 key assessment areas are as follows: ASSESSMENT AREAS 1. ENVIRONMENT: This assessment area includes the physical surroundings in which the company operates including waste disposal techniques‚ energy saving initiatives‚ or climate change. POINTS OF
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Katie Schlagenhaft English 105 Laura Moran 2 December 2014 Fracking in Pennsylvania Hydraulic fracturing‚ also known as fracking‚ is damaging our watersheds and for some of us‚ fracking sites are in our own backyards. The Environmental Protection Agency seems to have a few holes in it‚ as you will see in my research. First‚ we need to understand how fracking works. It is a means of extracting natural gas and oil that lies within a shale rock formation thousands of feet below earth’s surface
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This paper aims at explaining the overall importance of Corporate Social Responsibility (CSR) by explaining the theoretical basis of the triple bottom line concept (TBL). This concept assumes that sustainable development can only be achieved by simultaneous implementation of environmental‚ economical and social objectives. Furthermore it will contain a brief comparison of two companies with different CSR strategies. The Koninklijke Philips N.V. will be used to explain the social criteria of the
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Corporate Social Responsibility (CSR) has progressively become known as a germane issue in the corporate world for the past decade. Making the world a better place‚ socially and environmentally‚ is a global accepted phenomenon. According to Porter & Kramer‚ 2006‚ “corporate social responsibility has emerged as an inescapable priority for business leaders in every country.” The objective of this review is to discuss benefits of CSR on the hotel industry. What is CSR? Corporate social responsibility
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Analysis of the Economic & Environmental Effects of Fracking Introduction Fracking‚ or hydraulic fracturing‚ is the process of extracting natural gas from shale rock. Fracking allows the world to retain natural gas from depths that were deemed unreachable by conventional technology. Recent advancements in Fracking technology have propelled America to the forefront of natural gas extraction. By this method‚ the shale rock is punctured with a high pressure fluid‚ causing it to rupture and
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