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Contemporary Science The effect of CSR initiatives on customer loyalty in the airline industry ROMAN ASATRYAN Department of Economics Tomas Bata University in Zlin Mostní 5139‚ 76001‚ Zlín CZECH REPUBLIC romankempo2002@yahoo.com Abstract: - Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years‚ researchers have studied the impact of CSR in direct relationship to customer
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Investing in CSR profitable to business? At any juncture when an organization goes past simply legitimate compliances and emphatically engages in activities that seem to more extensive social good which is for the most part outside the diversions of the firm and is more customized towards the more extensive social responsibility‚ the firm is said to have embraced the concept of Corporate Social Responsibility (CSR) (McWilliams et al.‚ 2006). The terms corporate social responsibility (CSR)‚ corporate
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BUILDING A CSR INDEX In our CSR index‚ companies would be judged in 6 key assessment areas. Not only should the company have formulated goals or CSR targets but also achieved them within the stipulated period of time for a maximum score. The 6 key assessment areas are as follows: ASSESSMENT AREAS 1. ENVIRONMENT: This assessment area includes the physical surroundings in which the company operates including waste disposal techniques‚ energy saving initiatives‚ or climate change. POINTS OF
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INTRODUCTION Corporate Social Responsibility (CSR) has been defined as many things lately. Simply put‚ it is the commitment of a business or company to continuously upgrade its processes‚ systems‚ products and services by behaving responsibly and creating value for local communities they operate in‚ and by enabling its employees‚ existing and potential customers to improve their standards of living. Companies are said to be able to achieve their business goals in a transparent & ethical manner
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MONT ROSE COLLEGE OF MAnagment and sciences NAME: ANJANA VERMA id-mrc/21108/hnd BTEC HIGHER NATIONAL DIPLOMA IN HOSPITALITY MANAGEMENT MODUL: unit 1 the contemporary hospitality industry unit code: l/601/1788 lecturer: mr olajumoke taiwo Task-1 1.1 -Analyze the current scale‚ scope and diversity of the hospitality industry Radisson is a member of REDIZOR group of hotels with more than 270 hotels worldwide. It is the one of fastest growing chain .Radisson hotel has their own contemporary design
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Ethics and CSR Chapter 9 Ethics Connock and Johns (1995) define ethics as the following 3 elements; • Fairness • Deciding what is right and wrong • Practices and rules which underpin responsible conduct between groups and individuals Billington (2003) lists five distinctive features of ethics; • Nobody can avoid ethical decisions‚ we make ethical decisions every day of our lives • Ethical decisions matter‚ they affect the lives of others • Although ethics
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Chapter 1 Introduction Marketing for Hospitality and Tourism ©2006 Pearson Education‚ Inc. Upper Saddle River‚ NJ 07458 Marketing for Hospitality and Tourism‚ 4th edition Kotler‚ Bowen‚ and Makens “Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result‚ that is‚ from the customers point of view…Business success is not determined by the producer‚ but by the customer.” -Peter Drucker ©2006 Pearson Education
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America…………………………………………………………………….18 2.3 Stakeholder Theory and Stakeholder Awareness…………………………………19 2.4 Drivers of CSR in developing countries………………………………………………..19 2.5 Corporate Social Responsibility in Nigeria…………………………………………..22 2.6 Ways CSR varies in emerging markets………………………………………………...25 2.7 Effectiveness of CSR in emerging markets…………………………………………...27 2.8 CSR theories and theoretical approach………………………………………………..28 2.9 Case study………………………………………………………………………………………….29
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Hospitality Management 18 (1999) 427}442 Operational issues and trends in the hospitality industry Peter Jones School of Management Studies for the Service Sector‚ University of Surrey‚ Guildford‚ Surrey‚ UK Abstract This article makes some predictions about the future by considering operational issues in the "rst part of the next century. Hospitality operations management is considered at two levels * the "rm level at which strategic operations management takes place; and the unit level
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