(Hons) Management LLC 3114 – RESEARCH METHODS DISSERTATION Assessing Customer Satisfaction on Credit Cards issued by The Mauritius Commercial Bank Ltd. Name of Student: Pierre Student ID Number: Date: 21 April 2013 Table of Content Abstract Introduction Brief preamble of The Mauritius Commercial Bank Ltd. Objectives of the study Rationale of the study Research Aim and Objectives Literature Review
Premium Credit card
one of the most important parts in post-operative patients’ further life and health recovery. Specific nursing intervention in the post-operative period is essential in promoting healing and improving patient’s quality of life. The purpose of this research is to analyse the effect of a nurse-directed intervention on post-operative self-care ability in breast cancer patients to find out the relationship between a nurse-directed intervention and self-care agency variables. A three-month quantitative
Premium Demographics Nursing Demography
Contemporary Science The effect of CSR initiatives on customer loyalty in the airline industry ROMAN ASATRYAN Department of Economics Tomas Bata University in Zlin Mostní 5139‚ 76001‚ Zlín CZECH REPUBLIC romankempo2002@yahoo.com Abstract: - Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years‚ researchers have studied the impact of CSR in direct relationship to customer
Premium Corporate social responsibility Social responsibility
Research Proposal Topic – Brand Leadership : The success story of the two mobile Giants Apple and Research in Motion (RIM) and their rivalry. Table of contents No. Topic Page 1. 2. 3. 4. 5. Introduction Research Objective Literature review Research design Bibliography 3. 5. 6. 10. 16. 1. Introduction The history of mobile industry is not long in the past. The first cellular phone was invented by Martin Cooper on April 3‚ 1973 Martin Cooper with the Motorola Dyna-TAC mobile phone. Before
Premium Smartphone Marketing Mobile phone
Proposal: Change in the fast food industry (we can take a specific restaurant like McDonald’s) to fight obesity Fast food and obesity The relationship between a nation’s fast food consumption and its rate of obesity has been studied. Schlosser said "it seems wherever America’s fast food chains go‚ waistlines inevitably start expanding." Schlosser argues that the North America has the highest obesity rate of any industrialized nation. More than half of all adults and about one-quarter of all children
Premium Fast food Nutrition Obesity
Research Proposal – BC2001 Is there a relationship between advertising and the effect it has on consumer’s purchasing decisions? Introduction The proposed research that will be conducted will be based on the impact advertising has with consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the message that they are trying to portray. With the constant increase of competitive products‚ organisations have adopted many advertising
Premium Qualitative research Sample Sampling
7 Reasons You Should Care About Social Responsibility Sep 20 2014 47‚440 Views 153 Likes 48 Comments Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With an increase in consumer pressure for companies to be more socially responsible‚ making a positive contribution to society is becoming increasingly important. From the perspective of many corporations and business owners‚ however‚ social responsibility is often considered the “right thing to
Premium Corporation Social responsibility
mind since the age of Henry Ford‚ if not before but the first effort to theorize this relationship has been made by Howard Bowen’s Social Responsibilities of the Businessman (1953) who tried to give systematic and rationalized arguments in favor of CSR by stating that the big corporations should consider using their power and influence with social consequences and responsibilities in mind. The main argument to this point came by Milton Friedman (1962) who argued that the “only responsibility of a
Premium Stakeholder Corporation Argument
The European Union defines Corporate Social Responsibility (CSR) as “a concept that an enterprise is accountable for its impact on all relevant stakeholders. It is the continuing commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and the society at large.” In broader terms‚ CSR means a collection of policies‚ programs and practices adopted
Premium Corporate social responsibility Social responsibility Business ethics
CSR and corporate ethics Table of Contents Table of Contents 2 Introduction 3 Definition of Main Terms 3 Corporate Social Responsibility (CSR) 3 Corporate Ethics 4 Critical Arguments 5 Role of CSR in Travel and Tourism Industry 5 Role of Business Ethics in Travel and Tourism Industry 6 Benefits of Implementing CSR and business ethics in the tourism industry 6 Evaluation 7 The link of CSR and business Ethics in tourism industry
Premium Business ethics Tourism Corporate social responsibility