contains a critical review of the concept of Corporate Social Responsibility (CSR)‚ which is one of strategy being adopted by businesses to address some of the challenges they confront in their external environment. This paper examines various arguments from proponents and critics of CSR. In addition‚ this paper examines the case of oil Multinational in Nigeria as way of ascertaining the validity of the different positions in the CSR debate. Introduction Historical evidence suggests that societal
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CSR and corporate ethics Table of Contents Table of Contents 2 Introduction 3 Definition of Main Terms 3 Corporate Social Responsibility (CSR) 3 Corporate Ethics 4 Critical Arguments 5 Role of CSR in Travel and Tourism Industry 5 Role of Business Ethics in Travel and Tourism Industry 6 Benefits of Implementing CSR and business ethics in the tourism industry 6 Evaluation 7 The link of CSR and business Ethics in tourism industry
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Contemporary Science The effect of CSR initiatives on customer loyalty in the airline industry ROMAN ASATRYAN Department of Economics Tomas Bata University in Zlin Mostní 5139‚ 76001‚ Zlín CZECH REPUBLIC romankempo2002@yahoo.com Abstract: - Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years‚ researchers have studied the impact of CSR in direct relationship to customer
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CSR AND COMPETITIVE ADVANTAGE Corporate social responsibility (hereinafter CSR) has become one of the central issues on the agenda of organizations today‚ but is still a long way from being a centre stage on corporate strategy (Smith‚ 2003; Stewart‚ 2006). One of the key problems is the lack of understanding about the impact CSR has on competitiveness (Porter and Kramer‚ 2006). There are many studies trying to analyze the relationship between CSR and financial performance (Chand and Fraser
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RO TLE D U GE Journal of Information Technology (2000) 15‚ 281–288 An ERP implementation case study from a knowledge transfer perspective Z OONKY L EE AND JINYOUL LE E Department of Management‚ College of Business Administration‚ University of Nebraska-Lincoln‚ Lincoln‚ NE 68588–0491‚ USA r & Fr ci s G an An enterprise resource planning (ERP) application is an enterprise-wide package that tightly integrates all necessary business functions into a single system with a shared
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help you answer this question: Starbucks‚ Unilever‚ Handy Andy. Explain the different business strategies that a Zimbabwean organisation of your choice which is not active on facebook may implement to help its target market connect with its products/service/brand. (30 marks) Starbucks Food/Beverages On their facebook page‚ they have 37‚449‚767 likes and 19‚510‚360 visits as at 16 September 2014. On visiting the Starbucks world wide web – http://www
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Godrej Good and Green Vision: Brighter India. We understand that the Godrej Good and Green is towards betterment of stakeholders of Godrej and for a Greener India‚ Godrej family has over the years instituted a trust and huge vibrant companies for driving socially relevant initiatives in housing‚ education‚ primary health‚ family planning‚ skill building ‚ environment conservation and protection. Its objectives for achieving sustainable growth and playing a part in creating a more inclusive and
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Social responsibility Introduction ISO 260000 (the International Organization for Standardization) is a worldwide guideline for businesses for how to operate in a socially responsible way‚ it was established in 2010 and approximately 90 countries contributed in developing its content. ISO 26000 is not the law it provides companies with recommendations in how to act in a socially responsible manner‚ for example how to treat their staff‚ or the environment. Benefits The benefits of using ISO
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Corporate Social Responsibility refers to notion that corporations have a responsibility to the society that sustains them. Corporate Social Responsibility also takes into account the manner in which a company manages its economic‚ social‚ environmental relationships and the methods which use to engage with its stakeholders as these relationships will impact on the company’s long term success. Corporate Social Responsibility is also considered as a strategy to sustain positive company reputation
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In 1940‚ his two sons‚ Maurice and Richard ("Mac" and " Dick")‚ moved the entire building 40 miles (64 km) east‚ to West 14th and 1398 North E Streets in San Bernardino‚ California. The restaurant was renamed "McDonald’s Famous Barbeque" and served over forty barbequed items. In October 1948‚ after the McDonald brothers realized that most of their profits came from selling hamburgers‚ they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just
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