“Technology creates opportunities for people and organizations to realize their full potential” is the thought driving Microsoft’s corporate citizenship program. With the enduring commitment to serve needs of communities worldwide Microsoft is playing the role of a responsible global citizen. Going far beyond its products and services it has collaborated with business partners‚ governments and non profit organizations around the globe to fulfil its commitment. It delivers new technology to people
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PRINCIPLES OF MANAGEMENT Corporate Social Responsibility CASE STUDY: THE ADIDAS GROUP. SUPPLIER TRAINING PROGRAMMES 1. Provide the STO. ADIDAS Group is so well-known in the world that there is a huge pressure from stakeholders to ensure that all employees and their companies have the same ethics and working conditions‚ properly licensed and operating. To meet the demands of stakeholders‚ they want to educate the workers that are not from Germany to work as the Germans people works so that the
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Jollibee Corporation They started as an ice cream parlor in the year 1978 in Cubao. Manage and owned by Tan family. In the year 2013 they are celebrating their 35 years in the business. They offered services such as customer service‚ customer relation‚ food safety‚ and cleanliness. The Jollibee Corporation has almost 700-800 stores in the country and 2600 worldwide. Timeline: 1978-Jollibee Foods Corporation and the humbugger born 1979-Jollibee spaghetti is introduced 1980-Jollibee chickenjoy
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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CSR Course Reflection – Inside India: Discovering New Realities Corporate Social Responsibility (CSR) & Corporate Shared Value (CSV) Before reflecting on the related Indian course module‚ it’s pertinent to have a better understanding of how CSR has evolved over the years‚ and how more companies are now subscribing to CSV to remain relevant. In many countries around the world‚ economic activities are mainly organised by business entities‚ while governments‚ due to lack of resources‚ withdraw from
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Starbucks Case Facts: * Founded in 1987 in Seattle‚ Wash by Howard Shultz * World premier roaster and retailer of specialty coffees * As of April 2010: 8‚812 company owned stores‚ and 7‚852 licensed stores in more than 50 countries and annual sales of about $10 bil Company Background * Start in 1971‚ 3 academics: Jerry Baldwin‚ Zev Siegal‚ and Gordon Bowker opened Starbucks in the touristy Pikes Place Market in Seattle each invested $1‚350 and borrowed $5K from the bank
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1. Introduction Corporate social responsibility (CSR‚ also called corporate responsibility‚ corporate citizenship‚ and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers‚ suppliers‚ employees‚ shareholders‚ communities and other stakeholders‚ as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations
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Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14
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CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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because of the people in Benetton who have never forgotten the early spirits. Benetton family seems that they still remember hardship and effort of old days. These visions of Benetton can be seen in their various CSR. The spirit did not just stop‚ they are practicing it! Among various CSR‚ the most interesting thing is advertisement campaign. Through these shocking pictures in posters‚ Benetton tells socially sensitive problems and carves them to people’s memory. Surely‚ we think its first purpose
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