Contents Page Part A The Marketing Audit 1. Explain your understanding of a marketing audit. Describe tools for conducting such an aduit (Pass 1.3) 2 2. Using appropriate tools‚ analyze the external factors that would influence the marketing planning of Nike (Pass 1.4) 3 Part B Barriers to Marketing Planning 1. Discuss how the following issues act as barriers to Nike’s marketing planning (Pass 2.1) a. Nike’s huge and bureaucratic organization. 4 b. Customer expectations
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Read the following Case and Answer the Questions that follow; IBM: PAST SUCCESS AND FUTURE CHALLENGES In 1914‚ Thomas Watson‚ Sr. founded International Business Machines Corporation (IBM)‚ nicknamed Big Blue. Since then‚ it has been mass producing business equipment‚ particularly computers‚ for a variety of domestic and international markets. In 1985‚ IBM employed more than 400‚000 people and registered sales of more than $50 billion. IBM was highly profitable‚ and it collected more revenues
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Jeremy Cross Dr. Pond English Composition 1010 November 11‚ 2013 "I Have a Dream" During the mid-20th Century‚ racism was a huge issue in the United States‚ which the most prominent was the racism of African-Americans. Although all blacks were supposed to be free‚ under a corrupt law system‚ blacks were victimized mercilessly. Therefore‚ blacks decided to try and change the system and multiple civil rights activists and groups appeared
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Q.1. In reference to the Wilkinson Sword case study‚ the group was facing major operational problems. How did the new CFO go about firstly of trying to develop systems for the envisaged change and secondly develop a change management strategy‚ to involve all the stakeholders in the planning for change? Answer- In reference to the Wilkinson Sword case study‚ the new CFO brought the envisaged change by focusing on the following‚ Appointed the senior manager as the project manager so that all
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Financial Statement Ananlysis Meaning Preparation of financial statements i.e. Balance Sheet and Trading and Profit and Loss Account in the module titled ‘Financial Statements of Profit and Not for Profit Organisations’. After preparation of the financial statements‚ one may be interested in analyzing the financial statements with the help of different tools such as comparative statement‚ common size statement‚ ratio analysis‚ trend analysis‚ fund flow analysis‚ cash flow analysis‚ etc. In this
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Ms-03 The fundamental economic problem is that desires and needs are higher than available resources‚ limited resources for limitless wants and needs that causes problem. Three Basic Economic Problems All modern economies have certain fundamental or basic economic problems to deal with. In every single economy‚ including the so-called “affluent society”‚ resources are limited. As a result‚ decisions regarding the resource use have to be made together by individuals‚ by business corporations‚ and
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Social Media: Marketing benefits and Impact Introduction to social media: Social media is media that is based on social interaction and way of communicating in this modern world... Social media has greatly changed the way people communicate and interact with one another. There are a variety of social media sites which are used worldwide‚ such as Youtube‚ Facebook and Twitter. This type of communications method is now being used by business in marketing their products. The fact that many
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Level – 4 (Prepare to teach in the lifelong learning sector) - PTLLS The following are headings for broad areas students will have to research to show evidence of competence in PTLLS. GROUP A: Roles and responsibilities and relationships in lifelong learning GROUP B 1: Understanding inclusive learning and teaching in lifelong learning GROUP B 2: Using inclusive learning and teaching approaches in lifelong learning GROUP D: Principle of assessment in lifelong learning
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02.04 Geography Assignment France: 0-14 years: 18.7% (male 6‚337‚877/female 6‚053‚185) 15-24 years: 11.9% (male 4‚018‚044/female 3‚837‚191) 25-54 years: 38.6% (male 12‚851‚278/female 12‚719‚073) 55-64 years: 12.5% (male 4‚012‚614/female 4‚290‚624) 65 years and over: 17.9% (male 5‚197‚519/female 6‚941‚607) (2014 EST.) Kenya: 0-14 years: 42.1% (male 9‚494‚983/female 9‚435‚795) 15-24 years: 18.7% (male 4‚197‚382/female 4‚202‚399) 25-54 years: 32.8% (male 7‚458‚665/female 7‚302‚534)
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TASK 1 Using working example or the case the study indentify the purposes of different types of organisation. What is an Organisation An organisation is: ’a social arrangement which pursues collective goals‚ which controls its own Performance and which has a boundary separating it from its environment’. * Here are some examples of organisations. * A multinational car manufacturer (e.g. Ford) * A local authority * An accountancy firm (e.g. Ernst and Young) * A trade union
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