Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
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LT N G N G B P . 6 E Q U I 0 M A A A1 /I 9 9 • R A N D 5 – 1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in
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BEHAVIOURAL AND MOTIVATIONAL CHARATERSITICS OF CORPORATE AND INDEPENDENT ENTREPRENEURS Vikalp Patel (646642) LITERATURE REVIEW “Entrepreneurship is living a few years of your life like most people won’t‚ so that you can spend the rest of your life like most people can’t.” Is something that most people who dream of becoming entrepreneurs have heard at least once in their life. It’s not easy to be as successful entrepreneur but they are a certain set of characteristics that most of them have
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Organizational Behavior Contents 1. Introduction of Organizational Behavior 2. Organizational Culture 3. Individual Difference 4. Perception 5. Learning 6. Motivation 7. Group & Team 8. Communication 9. Power and Organizational Politics 10. Decision Making 11. Conflict 12. Leadership 13. Organizational Change 1 1. Introduction of Organizational Behavior Understanding Key Concept l Organizational behavior is the study of individuals and groups in organizations. l Workforce diversity involves
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Entrepreneurial Behavior: Transforming an Innovative Idea into an Entrepreneurial Product An Open Textbook Adaptation by Textbook Equity Published and Distributed by Fearlessly Copy‚ Distribute‚ RemixTM opencollegetextbooks.org This book is provided under a Creative Commons Attribution‚ Non-Commercial‚ Share Alike License. It is an adaptation of Open University’s “Entrepreneurial Behavior” provided under the identical Creative Commons license at http:// openlearn.open.ac.uk/mod/oucontent/view
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Table of Contents Introduction 1. Consumer Affect and Cognition 2. Consumer Behavior 2.1 Consumer Environment 3. Relationships among Affect and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker
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CULTURAL & ETHNIC HERITAGE Managing Workplace Diversity Cultural Discrimination & Difference in Workplace To Paul R. Dix Siddharth Gupta B.A. (Hons) Business and Management 77093992 1|Page CULTURAL & ETHNIC HERITAGE Contents 1. Abstract 2. Introduction 3. Workplace Diversity 4. Origin of Managing Workplace Diversity 5. Discrimination 5.1Types of Discrimination 6. Culture 6.1 Component of Culture and Heritage 7. Cultural Diversity in workplace 7.1 Drawbacks and Benefits
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Organizational Behavior Referred Course Work Module: BH 1107 Course: Business and Management Candidate Number: 515663 Word Count: 2390 (with Bibliography) At present‚ Multinational corporations (MNC) commonly referred as ‘big business’ are a powerful economic force (Chandler and Mazlish 2005‚2‚ Penrose 1995). A multinational company usually has its head quarters in one country‚ but its operations extend beyond boundaries. They have been known to enhance rapid economic liberalization
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Acknowledgement The success of this assignment required a lot of guidance and assistance from many people and us extremely fortunate to have got this all along completion of our assignment. Whatever we have done is only due to such guidance and I would not forget to thank them. First and foremost‚ we would like to thank to our lecturer of this task Madam Marini bt Mohamed Azhari. She inspired us greatly to work in this task. Her willingness to motivate us contributed tremendously to our task
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is HR strategies defining the direction in which HRM intends to go. We got few models of HRM ‚ one I want to describe is Guest’s Model of HRM. David Guest’s model of HRM has 6 dimensions of analysis : HRM strategy HRM practices HRM outcomes Behaviour outcomes Performance outcomes Financial outcomes This model is prescriptive in the sense that it is based on the assumption that HRM is different from traditional personal management. How guest’s model is adopted in Harrods? In my opinion is
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