and I’m going to give a talk on sales promotion. Basically‚ I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then‚ in the second part‚ I’ll identify what sales promotions can be derected at. Afterwards‚ I’ll point out the most effective sales promotions strategies and to finish off‚ I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch a
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Theme of Bride Price The Bride Price‚ a story written by Buchi Emecheta‚ reflects a misery life of a Nigerian girl‚ Aku-nna. The absent of her father in the family had dramatically changed her life. Her bride price that she would get before getting married caused many troubles within her family. After reading this story‚ we can see the practice of customs‚ the system of value and the belief of local Nigerians are the main themes discussed in the story. First of all‚ it ’s about practice of customs
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Sales Promotion Strategy Sales are the lifeblood of a business‚ without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed‚ it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company’s sales by predicting and modifying your target customer’s purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business
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you be certain that your expectations would be met? 2. If most investors expect the same cash flows from Companies A and B but are more confident that Company A’s cash flow will be close to their expected value‚ which should have the higher stock price? Explain. 3. When is a stock said to be in equilibrium? At any given time‚ would you guess that most stocks are in equilibrium as you defined it? Explain. 4. Suppose three completely honest individuals gave you their estimates of Stock X’s intrinsic
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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Promotion Promotion is all about offer free coupon‚ discount‚ voucher‚ and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product‚ usually in the short term (Smashiq‚ 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable
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JOHAN DEPREZ International tax policy: recent changes and dynamics under globalization Abstract: This paper examines recent developments in international tax law and policy as part of the general dynamic of globalization. Tax policy is becoming active in the current phase of globalization‚ which involves international coordination‚ harmonization‚ and standardization. Unilateral‚ bilateral‚ and multilateral actions and policies by tax authorities‚ as well as initiatives by international bodies
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one element of the promotion mix‚ but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service.” Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated
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Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its customers. These tools include: ❖ Advertising ❖ Public relations ❖ Sales promotions ❖ Direct marketing ❖ Personal selling ❖ Corporate image ❖ Exhibitions ❖ Sponsorship Advertising: This Company is advertised on the internet. Different types of advertising are aimed at different
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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