strengths and opportunities on which the company needs to capitalise to create a ‘distinguishing edge’. Also‚ it is useful to see the weaknesses and threats which can challenge the competitive position of the firm. Figure 2: SWOT analysis of the Virgin Group of Companies STRENGTHS Value of the global brand Reputation Network of global contacts in a range of industries Value creation ability Innovation and marketing know-how in generating ideas and driving business Positive and admired public
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Problem statement The main challenge facing Virgin Atlantic Airlines is identifying and executing a strategy that will help it become a more profitable and established airline in the industry going forward. Virgin had an income loss of 14.5 M pounds in 1991-92‚ and a small profit of 0.4 M pounds in 1992-93(Exhibit 2). In contrast‚ British Airways had $297.7 M profit which is 3.19% of its total sales in 1992 (Exhibit 10). VAA has been pursuing a marketing strategy to serve all classes of passengers
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Probable Causes of the Virgin Suicides Suicide is a sensitive issue in American society because it carries many negative connotations and has a lasting result on surviving members of the community. The victim’s family and friends will have a tough time during the grieving process since the causes of suicide are usually hard to identity and address. The film “The Virgin Suicides” portray an emotionally torn family after the youngest sister commits suicide that leads to national attention. The family
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GOTHIC LITERATURE The gothic novel was invented almost single-handedly by Horace Walpole‚ whose The Castle of Otranto (1764) contains essentially all the elements that constitute the genre. Walpole’s novel was imitated not only in the eighteenth century and not only in the novel form‚ but it has influenced writing‚ poetry‚ and even film making up to the present day. It introduced the term "gothic romance" to the literary world. Due to its inherently supernatural‚ surreal and sublime elements
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Gothic Conventions used in The Others: The film ‘The Others’ made by Alejandro Amenabar in 2011 is a film about a woman who lives with her two photosensitive children in their large‚ old home which she believes is haunted by ghosts. This film uses a large range of techniques and ideas to emphasise and contribute to its gothic themes. These techniques include dark and light imagery‚ symbolism and setting. The Others also uses traditional gothic ideas to develop these themes throughout the movie‚
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The Virgin Mary; to some she could be identified as the mother of all beings‚ she could be described as divine‚ uplifting‚ powerful‚ pure‚ humble‚ compassionate‚ selfless‚ and she holds many other attributes that make her a great mother. However‚ Mary was not classified by just her attributes and characteristics‚ the reason she is described as such is because of her experiences with the world and how they perceived her through these acts. In my eyes my mother is not a “mother Teresa” or a “virgin
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American Gothic as a distinctive American literature provides substantive insights into the history and culture of the United States. Its roots trace back to 18th century when in 1781 a highly religious farmer ritually murdered his wife and four kids after religious voices told him to. Beyond comprehension and strange story caught the attention of a lawyer Charles Brockden Brown‚ who later used motives of this bloody murder in his book Wieland (1798). The book is a story of conversion of mature and
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PROMPT 3 – ‘Sometimes people find themselves living in a world created by other people’ They raided our island in the lifeless of the night‚ the ones whom were meant to protect us. They attack the islanders‚ and kill the men‚ all to capture my father‚ Captain jank’s‚ leader of the Blood Hound Gang‚ his men are the most ferocious and powerful pirates in all of the north. Although my father was the captain‚ he was no evil man. He had come to visit his wife (my mother)‚ as she was sick and on her deathbed
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An analysis of the picture painted by Grant Wood American Gothic was painted by Grant Wood in 1930. When looking at the painting you can see two persons that obviously appear as how two persons would have looked like in the 1930s. They are simple living people‚ dependant on their routines and clearly living on the countryside. The man holds a pitchfork in his hand and wears typical farmer clothes and the woman wears characteristic housewife clothing. The painting does not really provide other information
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Gothic American literature explores the human capacity of evil and includes elements of fantasy and supernatural. Instead of looking at the good in people‚ Gothic authors always sought out the bad. Works written during this time had characters such as monsters‚ gargoyles‚ and the devil. Miss Peregrine’s Home for Peculiar Children by Ransom Riggs‚ “The Black Cat” by Edgar A. Poe‚ and “The Devil and Tom Walker” by Washington Irving all have elements of Gothic literature such as supernatural characters
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