Leadership in Virgin Established by Sir Richard Branson 22 years ago‚ Virgin Atlantic has become Britians second largest airline. It operates 37 aircraft‚ employs 9000 staff and flies more than 4.5 million passangers a year to some of the worlds major cities. After the slump in air travel following 9/11 Virgin Atlantic went through a period of rapid growth. Virgin Atlantic introduced a leadership development program that was led by business objectives rather than HR process and fitted into
Premium Richard Branson Management Leadership
1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
Premium Pricing Mobile phone Marketing
Mussolini – the Cult of Personality Throughout history there have been many leaders who have formed a cult of personality--that is‚ commanded intense devotion and an almost God-like worship from their followers. Such a following is advantageous especially in times of war‚ where citizens can easily be rallied to defend their leader and take down the “evil enemy”. Leading up to World War 2‚ multiple fascist leaders—Adolf Hitler‚ Benito Mussolini‚ Josef Stalin‚ Francisco Franco--were able to establish
Premium Benito Mussolini World War II Fascism
http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jsp why virgin atlantic start http://www.independent.co.uk/travel/news-and-advice/bransons-flights-of-fancy-the-highs-and-lows-of-virgin-atlantic-1697795.html Try to remember what travel was like 25 years ago; it was the reason I went into the airline business. You would sit on a British Airways plane – or a TWA or a Pan Am plane – and you would get dreadful food‚ you would have to deal with staff who never smiled‚ you
Premium Richard Branson British Airways Virgin Atlantic Airways
Virgin Atlantic Environment Policy A message from Virgin Atlantic’s CEO‚ Steve Ridgway: Virgin Atlantic is embedding sustainability at the core of our business. We recognise the growing impact air travel has on the environment‚ and are seeking to address this as best as we can. There are many projects in place across the business to make this a reality‚ both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes‚ is a
Premium Emission standard Carbon dioxide Kyoto Protocol
Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline‚ which was founded almost 25 years ago; it is a leading player of Sir Richard Branson ’s Virgin Group‚ who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley‚ West Sussex‚ England‚ near London Gatwick Airport‚ they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between
Premium British Airways Virgin Atlantic Airways Virgin Group
Real Lives: Camcorder Cults By Jon Dovey Suddenly camcorder footage is everywhere. After 20 years as the poor cousin of moving-image culture‚ video is being embraced in an embarrassingly hurried courtship by TV executives world-wide. Major programmes‚ like You’ve Been Framed‚ Video Diaries‚ Undercover Britain‚ Emergency 999‚ Private Investigations‚ Horizon‚ Video Nation‚ Living With the Enemy‚ Caught on Camera‚ have all been based on the use of low-gauge camcorders or even smaller fibre-optic-based
Free Television Popular culture
VIRGIN AMERICA LANDS IN THE UNITED STATES Virgin Group is the corporate umbrella for a large network of almost 300 different companies offering varieties of services including but not limited to telecommunications (virgin mobile)‚ cable TV (virgin media)‚ financial services (virgin money)‚ fitness (virgin active)‚ and soft drinks (virgin drinks). The most famous of them all is the Virgin Atlantic. Virgin Group is owned by European business tycoon‚ Richard Branson. Virgin America debuted in
Premium Virgin Group Richard Branson Southwest Airlines
ticket (Anderson‚ 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16‚ 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview‚" 2009). For several years‚ interest in the potential of space tourism has been steadily increasing among engineers‚ scientist‚ entrepreneurs‚ and general public. The attractiveness and exclusivity of traveling into space that drives
Premium Spaceflight Richard Branson Space exploration
The Gothic Style spread rapidly among other countries‚ and Spain‚ was not an exception. During the Romanesque period‚ Spanish artists adopted the French style of building and decorating in order to differ and stand out from the Muslims‚ with whom they shared the Iberian peninsula. During the thirteenth century‚ the identification of French style with Christian conquest encouraged the appearance of the Gothic style in Spain. The Cathedral of Santa Maria in León‚ also known as León Cathedral‚ was
Premium Gothic architecture Italy Germany