also didn’t seem to put much work into their creation of Hong Kong Disney‚ giving them only “16 rides compared to Disneyland Paris’s 52 rides.” 2) To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney‚ Hong Kong Disney‚ or the parent company‚ Disney. These factors should’ve been foreseeable to everybody else except the owner of Disney because he was starting to believe that everything he touched was a masterpiece. These factors were definitely
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Summary: In April of 1992‚ the magical world of Disney introduced EuroDisney‚ located just 20 miles east of Paris‚ France. This theme park was considered to be the greatest and most lavish park to date‚ trumping Disneyworld in Orlando‚ Florida and Disneyland in Anaheim‚ California. Before opening the doors in Europe‚ Disney was introduced in Tokyo‚ Japan‚ where it was an instant hit with more than 14 million visitors in just two years. However‚ Disney was shocked when their lavish new theme
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contributed to the struggles that Disney encountered. What is the BRIEF definition of the overall problem in ONE sentence? The main challenge and overall problem of Euro Disney in France‚ was that Disney failed to recognize the predominance of cultural differences between the European culture and American. What do you feel are the 5 KEY facts presented in the case? Location of Euro Disney was chosen in Marme – la – Vallee about twenty miles outside of Paris. This location was used because of
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EuroDisney Case Central Issue. EuroDisney’s team were mistaken in their estimations of project’s business plan and revenue‚ definition of pricing policies and marketing strategies. Currently they are trying to improve the whole situation on ad-hoc basis by additional financing‚ partial altering infrastructure and management plans. Disney should change global strategy of managing assets and promoting their services in Europe. The idea is in giving up their self-referencing criterion and thinking
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April 15‚ 2012 Professor Pepe 1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Some factors that hurt EuroDisney was their misconception of what the French enjoy in a theme park. They took the same ideas‚ plans and layouts that worked for the US market and imported it to a different culture. Needless to say‚ the French people did not fancy the “Americanized”
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Kong Disney’s poor performance during its first year? The biggest factors that contributed to the poor performance during the first year of EuroDisney’s operations were: a) A bad and poor understanding of the marketplace and b) the issues and the cultural differences between two nations and two differing approaches to business and life. The factor that is very relevant was ethnocentrism of the American leaders counterbalanced by French national insecurities. The powerful and perhaps arrogant leadership
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2. In what way has Trompenaar´s research helped explain cultural differences between the united states and France? The Guide Missile culture‚ is a concept lead from Trompenaar´s research (egalitarian tasks / results oriented). In this case there is a low attachment to the company‚ but a strong commitment to professionalism. People show a strong focus on achieving results‚ the actual status does not depend so much on the skills possessed by the hierarchical role but on the contribution to the improvement
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EuroDisney Case Analysis Introduction EuroDisney‚ currently named Disneyland Paris‚ opened for business in April of 1992. Much to Disney’s surprise this theme park did not attract the expected number of visitors necessary to allow for profits. By 1993‚ after announcing their fourth-quarter results‚ losses were reported to be $517 million. In 1994‚ Prince Al-Walid agreed to invest up to $500 million for a 24 percent stake in the park. This cash infusion along with a change in local management
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Case #1: EuroDisney 1. There are many factors that contributed to EuroDisney’s failure in its first year. One of the main issues was the hotel rooms surrounding the new park were outrageously expensive. Staying overnight was out of the question for most visitors. What really shocked the Disney Company was that the French stayed away. They were put off by ’American imperialism’ and the fact that this new park would be alcohol free. This proved detrimental because the French are the world’s biggest
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affected by prices. * Penetration Pricing: Setting prices assuming that demand will increase with lower prices and decrease with higher prices and therefore there are limitations on your profit margin. Elastic demand curve assumption. * Eurodisney saw itself in a monopoly position‚ and positioned itself in a relatively inelastic demand curve with attracting customers regardless of higher prices. As a result of skimming pricing policy high prices‚ visitors shortened their stay‚ avoided hotels
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