SYNOPSIS Thesis Topic: How can globalization influence the Standardization of International Marketing Strategies? Introduction One of the most intriguing discourses in the field of contemporary marketing management is the standardization of international marketing strategies. The intent of this paper is to examine the standardization of marketing elements within a multinational marketing strategy. A majority view among international marketers is that each national is unique and thus each must
Premium Marketing
Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
Premium Robot Marketing Presentation
1. According to the political compass‚ I belong in the Libertarian left section of the spectrum‚ left leaning on the economic scale and near libertarian on the social scale. 2. Prior to taking the political compass test‚ I expected to get a left leaning centrist. Left wing on the economic scale and near the centre of the social scale. I have known I was left wing since the moment I understood the notion of political ideologies. I thought I was a Liberal before I knew what it really meant. I had
Premium Political spectrum Left-wing politics Right-wing politics
Title – International Marketing Research Challenges INTRODUCTION Due to global financial issues in the recent months‚ consumer confidence is low in the more developed markets such as Japan‚ the US and Europe (AFP‚ 2012). Therefore developing markets‚ such as the Australian market‚ are looking towards emerging markets where the markets have remained dynamic and rich in growth opportunities. This is because emerging markets “have reached a minimum level of GDP and are in the growth phase of the
Premium Developed country Marketing research Emerging markets
Chapter 1 The Scope and Challenge of International Marketing Discussion Questions |1. |Define: | | | |International marketing |Foreign uncontrollables | | |Controllable elements |Marketing relativism
Premium Marketing
[pic] INTERNATIONAL MARKETING (MKTG 4113) Spring‚ 2013 Sarath A. Nonis Room: BA 402E‚ Email: snonis@astate.edu Phone: (870) 972-3430 Office Hours: Tuesday & Thursday 8:30 - 9: 30 a.m. & 10:45 - 11:45 a.m. Wednesday 9:00 – 12:00 a.m.‚ and by appointment. [pic] Course Objective The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and
Premium Marketing
International Marketing Management Foreign Market Entry Strategies 1 Overview 1. Target Market Selection 2. Choosing the Mode of Entry 3. Exporting 4. Licensing 5. Franchising 6. Contract Manufacturing 7. Joint Ventures 8. Wholly Owned Subsidiaries 9. Strategic Alliances 10. Timing of Entry 11. Exit Strategies 2 Introduction The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions will heavily influence the firm’s other marketing-mix
Premium International trade Joint venture Marketing
International Political Economy: Taiwan Made in Taiwan‚ an all too familiar sticker found on many products you and I purchase everyday. Taiwan is slightly smaller than Delaware and Maryland combined yet boasts an economy rivaling that of the top nations in the world. Taiwan is known for its rapid economic growth in the 80s and 90s due to the demand for textiles and electronic computer chips manufactured there. However‚ Taiwan’s once boisterous economy is now beginning to slow its pace due to outsourcing
Premium Republic of China Taiwan Kuomintang
Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP‚ discretionary income‚ debt‚ credit)
Premium Apple Inc.
contribute to political stability which will become the considerations of mega events A stable government is seen as a peaceful‚ law-abiding society where decision-making and politico-societal change are the result of institutionalised and eufunctional procedures and not the outcome of anomic processes which resolve issues through conflict and aggression (Hurwitz‚ 1993). Political stability comprises the firmness of the government and society‚ the effectiveness of international diplomatic relationships
Premium Olympic Games Summer Olympic Games Economics