COMMUNICATION AS A CROSS-‐CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT Paper within: Bachelor Thesis in Business Administration Authors: Tutor: Frida Mordenfeld Sandra Johansson Pamela Hinojosa Giron Zehra Sayed 881201-‐5520
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1. Introduction International marketing or business is uniquely different from the local market because the product price‚ place and promotion is vastly different from what is been offered to local customers (Johansson‚ 2000) With the emergence of the information technology‚ cross border marketing has never been a distant dream. However‚ it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture
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International Application with Porter’s Five Forces Model Casey M. Allen American Military University – BUSN601 Abstract Porter’s Five Forces Model was examined to provide insight into how certain forces can have a direct impact on an industries ability to make a profit and survive competition. Specifically‚ Porter’s model was determined to be especially important when applying its principles to international strategy and the operation of an overseas global business. The reason for this importance
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2 Porter’s Five Forces and Competitive Strategy Threat of Rivalry 3 Threat of New Entry 4 Threat of Substitute Products 5 Bargaining Power of Buyers 6 Bargaining Power of Suppliers 7 Recommendation of Porter’s Five Forces Strategies 8-9 Hofstede’s Cultural Dimensions 10-13 Recommendation of Hofstede’s Cultural Dimensions Model 14-15 Competitive
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Interaction of ethnic‚ national or cultural influences in specific situations or events. All around the world people are organised in societies differentiated ethnically‚ nationally and culturally. In our mind under the interethnic relations are traditionally understood subjectively experienced relations between people of different nationalities‚ between ethnic communities‚ which are manifested in attitudes and orientations of interethnic contacts in various areas of cooperation‚ national stereotypes
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BSBMKG514A Implement and monitor marketing activities Review of implementation of the marketing strategy and tactics BBQ fun June 2009 Task 1 Executive Summary The marketing plan reviewed in this report is for BBQ fun 2009. BBQ fun aims to be e leading outdoor‐lifestyle retailer‚ catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs‚ outdoor furniture and BBQ accessories will position
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Abstract The purpose of this paper is to explain and evaluate the marketing activities of Discount Tire Company. The name Discount Tire Company and the abbreviation DTC may be used interchangeably within this paper. It is my intent to expound upon the marketing activities that have made this company so successful. I contend that‚ in a down economy‚ these marketing activities have allowed the company to remain ahead of its competition. Discount Tire Company was founded in Ann Arbor‚ Michigan
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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Outside forces that alter economic conditions and social and political structure influence a community’s receptivity to external ideas and change. This receptivity in turn may welcome external agents that can direct the transformation of that community. This essay compares how outside forces such as the Great Depression created environments that were conducive to change and how that change came about. It will also compare external agents like the Student Nonviolent Coordinating Committee (SNCC)
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that culture have made on the physical changes of the human being. Culture is one of the representative characteristics that reflecting the norms of activities of human within a certain area‚ namely the society. There’s no single modified definition of culture‚ however‚ by referring to the United Nations Educational‚ Scientific and Cultural Organization UNESCO (2002) (1)“culture should be regarded as the set of distinctive spiritual‚ material‚ intellectual and emotional features of society or
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