advertising (Ukpere and Slabbert‚ 2009). Because of globalization‚ cultural influences have played an important role in designing advertisements. Culture is an important aspect of every society and clearly has an effect on people’s behaviour. This impact is a key factor in a science such as advertising which aims to influence behaviour. In this context it is important to know which different factors influence people with different cultural backgrounds. This paper seeks to answer the following question:
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CROSS CULTURAL MANAGEMENT Under these conditions it is obvious that corporations very often operate in different countries and deal with people from other nations. The Company that makes business outside the home country encounters some difficulties. There are significant differences among countries according to their culture and this affects their relationships between trade partners or cooperating companies. This subject very often is described by Lisbeth Clausen. She is a professor that associates
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Reducing Cultural Shock J. Wittenburg October 3‚ 2012 Introduction “Corporate culture is the water in the fishbowl of any business. Employees are immersed in it‚ inundated with it‚ but unconscious of it- at least‚ until things change” (Featherly & Chang‚ 2006). Employees who move to new job locations usually experience cultural shock to some degree. Cultural shock is a feeling of confusion‚ insecurity‚ and anxiety which stem from the new environment (Newstrom
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Shiloh Gilbert April 8‚ 2010 There is an abundance of literature in which characters become caught between colliding cultures. Often‚ these characters experience a period of growth from their exposure to a culture that’s dissimilar to their own. Such is the case with Marlow‚ Joseph Conrad’s infamous protagonist from ‘Heart of Darkness’. Marlow sets off to Africa on an ivory conquest and promptly found himself sailing into the heart of the Congo River. Along the way he is faced with disgruntled
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Cross-cultural communication has been an integral component of business in recent decades‚ as globalisation has created a situation where countries depend more and more on each other (Asgary & Walle 2002). Achieving this has been through the use of both verbal and non-verbal communication. Both these forms of communication have their advantages as well as their shortcomings‚ but are necessary in order to communicate in the current globalised world. Achieving successful‚ effective cross-cultural communication
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Cultural Identity Interview and Analysis Student Axia College of University of Phoenix INS 205 Introduction to World Cultures and Social Environments Instructor Date Cultural Identity Interview and Analysis An interview with a member of the Mexican American community was conducted on December 1st‚ 2007. This research will provide a summary of that interview; particularly‚ it will include a description of the rules‚ norms‚ traditions‚ and values of Mexican American culture. The research
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Nigeria to see her again… 2. Speculation: The Liquefied Natural Gas industry must undoubtedly be the most significant cross-cultural experience I’ve been faced with… 3. Transition words: Moreover‚ Furthermore‚ In other context‚ Despite‚ Unfortunately‚ Henceforth‚ In retrospect… 4. Adverb clause: As long as‚ by the time… 5. Idioms: Damn | My memorable Cross-Cultural Experiences I have always valued the learning of other languages and peoples’ cultures. As a Communications Executive who was
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APPENDIX A: Guidelines for Cultural transition assignment In this experiential learning assignment you are asked to spend time in a particular cultural setting here in Montreal or nearby‚ that you are unfamiliar with and would like to learn about‚ in order to observe and participate in that cultural setting for one day. The overall goal of the assignment is to experience and reflect on your personal tendencies in a situation of cultural transition‚ using course knowledge‚ and set individual goals
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What is cultural competence? What is culturally competent care? These are very important questions to consider. Nurses are exposed to diverse cultures constantly in today ’s society and need to be able to provide appropriate care while still respecting a patient ’s cultural background. Cultural competence in nurses is a combination of culturally congruent behaviors‚ practice attitudes‚ structures and policies that allow nurses to work effectively in cross-cultural situations. Cultural competence
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FACT SHEET Cross-cultural communication Working for our future – today Cross-cultural communication Everybody has the right to express his or her culture and beliefs. This fact sheet is a simple guide to help you in communicating with people from other cultures. Multiculturalism on the Gold Coast One in four Gold Coast residents was born overseas (2006 Census) and 8.7 % of our community speaks a language other than English. After English‚ the most frequently spoken language at home is
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