UNIVERSITY INSTITUTE OF FOREIGN PHILOLOGY COMPARATIVE LINGUISTICS AND TRANSLATION DEPARTMENT INTERCULTURAL ADVERTISING Report Performed by Svitlana Bukina Teacher: Kovalchuk I. M. Kyiv-2013 CONTENTS INTRODUCTION 1. Language in advertising 2. Communication style in advertising 3. Colours‚ numbers and images in advertising 4. Cultural values in advertising CONCLUSION BIBLIOGRAPHY INTRODUCTION “Culture is a like dropping an Alka-seltzer
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For my speech I chose the WWF campaign “Saving the Arctic”. WWF is an international non-governmental organization which works in many countries around the world. The WWF campaign that I am going to discuss is concerned with the major ecological changes In the Arctic. These changes affect the life and survival of Arctic animals‚ endangering their natural habitat. I chose to discuss particularly this campaign because I think many people neglect the responsibilities of their actions and abuse the nature
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Assignment: Ethical considerations in respect of advertising‚ sales promotion‚ pricing‚ product packaging and obsolescence. 2011 Introduction Ethics is concerned with what is right and what is wrong. Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles of behaviour (Dibb et. al.‚ 1997)‚ in other words‚ ethics are the moral principles and values that govern the actions
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Campaign strategy Campaign Research Starts With Strategy and Questions To develop a campaign research plan‚ you need to know two things: 1) What are the goals of the campaign? 2) What questions need to be answered to reach those goals? This is a list of general campaign questions to help start your research process. These are not research questions. Each general campaign question should generate a list of more specific research questions. For example‚ "What is the issue/problem?" could lead
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Scotty Caley English 102 26 July 2012 Final Draft Execution Everyone has different thoughts on punishments for different crimes. There are currently thirty-three states that support the death penalty (Deathpeanltyinfo.org 1). Over the passing years punishment for crimes has gone soft. Whenever the words “death penalty” are said it raises such debate whether or not it is right or wrong. An eye for an eye my father told me when I was growing up. For that to be true in todays society we need
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Diversity Considerations Capella University Public Safety Ethnic and Cultural Awareness PSF5334 January 19‚ 2014 Diversity Considerations Introduction The purpose of this paper is to analyze the influence of culture on attitudes‚ values‚ perception‚ human behavior‚ and interpersonal relations. The discriminatory factors that promote societal‚ political‚ socioeconomic‚ and spiritual oppression of culturally diverse populations will also be illustrated in this paper. The paper would further
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Considerations for Compensation and Benefits Abstract Compensation is one of the most important considerations perspective employees will make prior to accepting a job offer. For this reason‚ another performance of Human Resource (HR) professionals is the compensation analysis. The focus of the analyst in this position is to use strategy in formulating compensation and benefits packages that are attractive and conducive to maintaining talented employees (Editorial Board‚ 2011). As another critical
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Section 17-1 I. Election Campaigns Need to know info A. Running for political office is very expensive B. National elections select all representatives and 1/3 of the senators are held every 2 years C. Senators & representatives spend huge amounts of time and effort to raise money for their campaigns D. People running for big office positions need to have access to very big amounts of money to run their campaigns E. The presidential campaign isn’t only costly‚ it is also very time consuming
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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u10a1-Advocacy Campaign Project Resource for People With Disabilities for Social Empowerment‚ Financial Assistance for Education‚ Provision Maintenance‚ and Support System Josie P. Smith CST5249 Health Advocacy in the Community Dr. Wendy Killam Capella University Minneapolis‚ Minnesota September 17‚ 2010 Abstract The purpose of this paper is to implement an advocacy campaign that will assist adults with disabilities with the necessary resources that will assist them in becoming productive citizens
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