The Impact of Cultural Differences on English Learning and Teaching I. Introduction Nowadays‚ culture plays a very important role in the foreign language classroom. Because cultural differences may give rise to misunderstanding that exists in intercultural communication. So the teaching of culture in the English classroom has been becoming a heated topic and people pay more and more attention to the cultural studies and intercultural communication in recent years. Therefore‚ culture teaching
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Understanding Cross-Cultural Differences: Through the Lens of Societal Disparities between France and the United States Northeastern University October 25‚ 2012 INTRODUCTION Over the past several decades‚ the number of businesses expanding globally has increased tremendously. Improved technology and removal of trade barriers has made it significantly easier for firms to expand overseas and take advantage of unsaturated markets and growth opportunities. This increased expansion has led to
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know techniques on how to get you to purchase a product. Advertisers use appeals to attract customers and to sale business products. The most common appeals advertisers are using are fear‚ humor‚ rational‚ sex‚ and bandwagon. Advertisers use fear appeals to benefit behavioral change. “A fear appeal is a persuasive message that scares someone with the intent to motivate someone to act against the threat” (Schutz). Fear appeals are used to change someone’s behavior. To prevent behavior such as smoking
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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SUBJECT : How to Improve Brand Recognition in Television Commercials Introduction: The television commercials in India have continued to have a huge variety inthem. They were funny‚ witty‚ emotional‚ inspirational‚ with good music and sound and someeven managed to strike a chord in everyones hearts. Many lasted for a longer period‚somecame and went quickly‚ and some didnt even last even for a couple of weeks. TelevisionCommercials(TVC) are perhaps one of the best tools for creating awareness
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寸 The Cultural Differences between Chinese and Western Food Cheng Hoi Man Upper Iowa University Term 4 2012 – 2013 COMM 221(DT) – Intercultural Communication Ms. Jamie Ku 9th June 2013 The Cultural Differences between Chinese and Western Food Abstract Food is one of the most enjoyable aspects of cultures to share. Every place has its own culinary delights to discover. Food culture can reflect the indication of human social development and improvement. In this paper‚ food ideas and
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PSYCHOLOGICAL SCIENCE Special Section SEX DIFFERENCES IN JEALOUSY IN EVOLUTIONARY AND CULTURAL PERSPECTIVE: Tests From the Netherlands‚ Germany‚ and the United States Bram P. Buunk‚ ’ Alois Angleitner‚^ Viktor Oubaid‚ ’ ’ and David M. ’University ofGroningen‚ the Netherlands‚ ’University of Bielefeld‚ Germany‚ ^University of Heidelberg‚ Germany‚ and ’ ’University of Texas Abstract—As predicted by models derived from evohttionary psychology. men within the United States have been shown to
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Cultural Differences “What are you? People say this to me as a pick up line in a bar or a question to prove their own assumptions about my race.” (Lee‚ 41).’ This quote shows how having different culture affected the way people lived as it is shown in the story “Hapa” as well as the poem “Legal Alien”. People with different cultural backgrounds have been judged based on their appearances. The authors from “Hapa” and “Legal Alien” both explained how they must tolerate other people by the way they
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Cultural differences are one of the biggest problems for people moving to a new country. Vietnamese people moving to Unites States are no exception. Vietnam and United States are on different continents. While the primary culture in Vietnam is Eastern culture‚ the United States is a typical representative of Western Culture. That is the reason why there is a significant difference between Vietnamese culture and American culture. These differences in the way of life cause many misunderstandings to
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religions‚ languages‚ economic groups‚ and other cultural groups. In order to be a successful manager in today’s very diverse society a manager needs to be open and understanding of cultural differences‚ different ethnicities‚ and gender differences among employees. Diversity is the presence of people from a wide range of backgrounds all possessing different traits. Some possible contributors to diversity include but are not limited to differences in age‚ race‚ ethnic origin‚ culture‚ physical abilities
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