PCs vs. Macs Marketing Research Report December 8‚ 2011 _________________________ Whit Chapman‚ Emily Choi‚ and Candice Harden Table of Contents: Executive Summary…………………………………………………….Page 2 Research Motivations…………………………………………………..Page 4 Secondary Research……………………………………………………Page 4 Focus Group Analysis…………………………………………………..Page 4 Survey Analysis……………………………………………………….…Page 7 Works Cited ………………………………………………….…………..Page 10 Appendix ………………………………………………….……………...Page 11 Executive
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IBM in the 21st Century: The Coming of Globally Integrated Enterprise (Case Study) By: Shareeki Smith Boston University "IBM in the 21st Century: The Coming of the Globally Integrated Enterprise‚" HBS case 9-308-105‚ October 7‚ 2009 Abstract In this Case Study‚ IBM illustrates a great example of taking a company to a global level by providing great leadership and making great decisions. IBM was able to notice their opportunity to provide their services outside the US and put together a
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Introduction The PC Industry in the United States (U.S.) is made up of desktop PC’s and mobile PC’s. A desktop PC is a personal computer that and individual would use in their home and is not portable. A mobile PC is also a personal computer and they include laptops‚ notebooks and netbooks. While some people might think that tablets and smartphones would be part of this classification‚ they actually are not part of the mobile PC classification. PC’s are simply just personal computers. Within the PC industry
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1. IBM: A Systematic Financial Analysis. 1.1 Introduction In order to make informed investment decisions‚ potential investors should carefully analyze all available information about the company (or companies) that they are planning to add to their portfolios. One such way is by performing a systematic financial analysis for each of the companies in question (Giroux 2003). The results of this analysis can then be used to determine whether or not the company presents a sound investment
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How To Assemble A Desktop PC by Wikibooks contributors Created on Wikibooks‚ the open content textbooks collection. Copyright c 2007 Wikibooks contributors. Permission is granted to copy‚ distribute and/or modify this document under the terms of the GNU Free Documentation License‚ Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections‚ no Front-Cover Texts‚ and no Back-Cover Texts. A copy of the license is included in the section entitled “GNU
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computers: MAC and PC. For home use‚ the PC computer is the better choice in comparison to a MAC computer. Generally speaking‚ the MAC computer is more expensive than a PC computer. The cost alone would be more attractive to a home consumer. A consumer would be able to purchase a PC computer for about 1/3rd of the cost of a MAC computer‚ and get the same use out of it. Therefore‚ because the PC computer is more affordable than the MAC computer‚ home users generally purchase PC computers. Computer
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Week 2 - DQ1 For a time‚ people would joke that IBM was an acronym for ‘Inferior But Marketable’. The thinking behind this was that IBM produced inferior products‚ but did a better job of marketing them than competitor companies that produced superior IT products. What was IBM doing from a competitive capabilities perspective? Consider factors such as brand and core competencies in your answer. Which of these factors may have played a role in earning the company its nickname mentioned above?
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Mac vs. PC: The Everlasting Debate In the world of computers‚ the choice of systems can be a complicated one. There are two competitors out there‚ PCs and Macs. Everyone has their own opinion on which is better‚ and there are many die-hard fans in each camp. The truth is‚ PC’s are far more popular‚ and for good reasons‚ yet the Mac system is actually the more durable and useful of the two. Firstly we will consider software availability. The majority of computer users own PC’s‚ both for
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IBM Business Consulting Services IBM Strategy and Change Services — Operations Strategy Helping clients with critical business issues Clients look to Operations Strategy for help with these critical business issues: • Cost efficiency and performance improvement • Focus on company’s core business • Increasing shareholder value • Continuous process improvement • Maintaining competitive edge • Improving customer service quality Drawing on the strength of the full Highlights strategy and change
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Console V. PC for gaming Since the days of computers the size of rooms and cathode ray tubes‚ video games have been a hot topic filled with constant innovation and adaptation. What better for adaptation than the one piece of technology that is evolving and changing every hour of every day‚ the personal computer. The debate between the superior video game platform is a wide one‚ ranging from XBOX vs. play station to wii vs. them both. From an even wider view‚ the debate between consoles and PCs has been
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