STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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How cultural environment impacts the marketing Culture Culture as described by Herks‚ M. cited by Rai University (n.d) “culture may be viewed as the sum total of man’s knowledge‚ beliefs‚ arts‚ morals‚ loves‚ customs and any other capabilities and habits acquired by man as a member of society”. It is the totality way of life for a man. The other definition by Hofstede (1980) cited by Jones‚ D. & McCarthy‚ J. (2004) states that “culture as the collective programming of the mind which distinguished
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THE POLITICAL‚ CULTURAL‚ ECONOMIC AND LEGAL/ADMINISTRATIVE FACTORS AFFECTING THE PROCESS AND STRUCTURE OF MASS MEDIA IN KENYA Mass Media provide an arena of debate and a set of channels for making policies‚ candidates‚ relevant facts and ideas more widely known as well as providing politicians‚ interest groups and agents of government with a means of publicity and influence (McQuail‚ 2005). Politico-economic influences on the media Politico-economic factors that affect media include the idea
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The Implications of Political Corruption for India’s Economic Development Varun Gajendran EDGE Research Paper Professor Lusignan TA: Sahil Khanna Fundamental Problems With the Indian “Democracy” Although India is the largest democracy in the world‚ it continues to struggle on a daily basis to fight corruption in politics at both the national and local levels. In a nation with such a rich diversity of languages‚ cultures‚ and traditions‚ nothing is more important to reconciling all the
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Cross-cultural differences impact all interactions. Today we are going to look at how they impact the organization within a business. Many readers may not quite be here yet. But I thought this would be interesting to look at. Are There Differences? What makes an international business different? Does an international business function differently from one that is not international? Are there international growing pains? Apart from the legalities of operating an international company‚ it
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Multiple Choice Identify the choice that best completes the statement or answers the question. __C__ 1. Islam had roots in which set of religious or philosophical traditions? A) Hinduism‚ Buddhism‚ and Manichaeism B) Legalism‚ Daoism‚ and Confucianism C) Judaism‚ Christianity‚ and Zoroastrianism D) Sufism‚ Sikhism‚ and Greek rationalism __D__ 2. In Western Europe from 1000 to 1300‚ power was divided among A) lords‚ vassals‚ and serfs. B) princes‚ warriors‚ and farmers. C) the
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During 1600-1750‚ the explorers from the countries of Europe continue to explore for new countries to populate and riches to export back to their country. Some of the reasons the Europeans felt enhanced to the natives they came upon were their superior technology and different religious beliefs. The civilizations of Asia and the Middle East remained within their natural boundaries because the leaders of Japan‚ China‚ India and the Middle East were comfortable within their countries. New ideas exchanged
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PART II‚ UNIT IV:1750-1914 The era between 1750 and 1914 C.E. was one of clear Europeanhegemony. In the previous era (1450 to 1750 C.E.)‚ Europeans hadtilted the balance of world power away from Asia‚ where powerfulcivilizations had existed since ancient times. However‚ despitegrowing European influence based on sea trade and colonization‚ majorland-based empires in Asia still influenced long-distance trade andshaped political and economic conditions around them. In this era‚Europe not only dominated
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Islam Culture Versus Islam Religion Throughout this course we have learned several different aspects of Islam as a culture and as a religion we have also been able to put to rest several myths that have plagued Islam in the eyes of the Western World. In this paper I will discuss the significant difference of Islam as a religion versus Islam as a culture as seen through the eyes of a Malay Muslim. I will then go on to discuss how the Western world views Islam and how it is progressively changing
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D2 Evaluate how future economic‚ political‚ legal and social factors impact the strategy of an organisation Economic Factors Economic factors have always been a concern for businesses like Tesco’s this is because the economy is continuously changing. In 2008 we experienced a worldwide recession which affected every business after the stock market collapsed. Tesco’s were also affected by the recession which resulted in their profits decreasing however they did find a way to benefit from the
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