Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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Center (PICC)‚ SMX Convention Center‚ World Trade Center‚ etc. Not just to have venues but to promote Philippines as a meetings and convention destination. Louise T. Villa Mr. Elijah Jeremiah C. Abad BS HRM – 4A EVENT PROPOSAL EVENT CONCEPT PAPER * Event Format : “CONFERENCE” * Concept • High-end Hotels are establishing Fine dining restaurants and hiring celebrity Chefs in order to entice and bring in more customers. • Speakers 1. Chef Boy Logro Logro
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Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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Hosting major Sports Events: Hidden Costs and Policy Dilemma The recent wave of protests in Brazil may have started with transport issues but it was soon clear that even that most prized cultural asset‚ football‚ was drawn into the mix of factors provoking the rioters. The country was playing host to a select number of foreign teams playing a pre-World Cup test event called the Confederations Cup. It was the rising costs of hosting the former‚ which was seen as less important than other social issues
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every four years‚ is a sporting event in which countries who have qualified are able to compete against each other in a range of events. This paper concerns the opening ceremony of the London 2012 Olympics‚ a theatrical and musical show to celebrate the initiation of the competition. The purpose of this essay is to explore the global significance of this event using ‘media events’ theory. In order to do this it is first necessary to define the nature of a ‘media event’ and discuss in what way the London
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Sentinel Event Child and mother arrived at the hospital at approximately 5:00 a.m. to register for outpatient myringotomy surgery. Mother registered 3 year old child and was escorted to pre-op surgery area for further processing. Mother signed consents; child was gowned and assessed for surgery‚ i.v. and pre-op medication given. Mother informed pre-op nurse that she would be leaving while child was in the OR and would be returning once child was out of recovery. Pre-op nurse gave the mother
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ORGANISING AN EVENT – TOP TEN POINTERS Event management and organizing is one of the fast growing professions in today’s world. Taught as a seperate subject and imparting knowledge about event management has lead to a lot of awareness about how tedious organizing and event could be. People are taking up event management as a profession because it not only requires a sharp‚ creative and an alert mind‚ but it also shows how good you can be as a leader and how well one can work within a team. Event management
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Event-marketing As we know company marketing strategy is built on entirely standard set of tools: mass advertising in the media‚ participation and organization of events‚ sponsorship‚ PR support‚ promotions‚ direct marketing‚ etc. Nowadays event marketing being out of the common mix of ATL BTL and PR is becoming increasingly popular. That’s why it immediately affects several communication channels and successfully complements opportunities to the above established instruments of direct
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Event Planning To start with an event planner is a person whose profession is the planning of social events‚ as parties and fundraisers. To be an event planner you need to have patience because not everything you do will turn out the way you want it to. If you want to have a successful event‚ brainstorming is the key. To be an event planner you need to have developed some of the following skills; verbal and written communications‚ organization and time management‚ project management and multi-tasking
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SECTION 12 ORGANISING EVENTS AND PROJECTS It is no accident that this is the last section as many of the skills and knowledge you need to organise events and projects has been covered in the previous sections. Organising a successful event or project takes good planning‚ team work and an eye for detail particularly as all activities that involve the safety of people are governed by law. How to ‘Action Plan’ Through action planning you and your committee or your team of willing volunteers
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