CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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Evaluate the view that art reflects the social values of a particular time and place. “Painting isn’t an aesthetic operation; it’s a form of magic designed as a mediator between this strange‚ hostile world and us‚ a way of seizing the power by giving form to our terrors as well as our desires” this quote by Pablo Picasso allows the audience to delve deeper into his emotions and what has finally persuaded Picasso to enter the art world. Art reflects the social values of a particular time and place;
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Center (PICC)‚ SMX Convention Center‚ World Trade Center‚ etc. Not just to have venues but to promote Philippines as a meetings and convention destination. Louise T. Villa Mr. Elijah Jeremiah C. Abad BS HRM – 4A EVENT PROPOSAL EVENT CONCEPT PAPER * Event Format : “CONFERENCE” * Concept • High-end Hotels are establishing Fine dining restaurants and hiring celebrity Chefs in order to entice and bring in more customers. • Speakers 1. Chef Boy Logro Logro
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What is cultural competence in Healthcare? Cultural competence in healthcare is the ability for the healthcare systems to demonstrate cultural competence towards the patients with diverse values and behaviors. The process includes consideration of individual social‚ cultural and linguistic needs of patients for the effective cross cultural communication with their care providers. The goal of cultural competence in healthcare is to lessen health disparities and to provide optimal care to patients
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Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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Hosting major Sports Events: Hidden Costs and Policy Dilemma The recent wave of protests in Brazil may have started with transport issues but it was soon clear that even that most prized cultural asset‚ football‚ was drawn into the mix of factors provoking the rioters. The country was playing host to a select number of foreign teams playing a pre-World Cup test event called the Confederations Cup. It was the rising costs of hosting the former‚ which was seen as less important than other social issues
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communication‚ and technological aspects‚ leads one to address the concept of cultural diversity or multiculturalism. Cultural diversity in the health-care system touches lives of many Americans in one way or another. No matter what our own cultural background is‚ when we go receive medical care‚ we may encounter a care giver who comes from a different cultural background than ours(Naylor 1997‚291).. In the concept of cultural diversity‚ it can be recognized that two terms are equally important. The
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or the morality of abortion‚ but rather how abortion fits into ones cultural perspective. In theology‚ some cultural perspective value woman’s right to abortion‚ while others degrade woman’s rights of their own body. The support varies between cultural perspectives. Thus‚ cultural perspective is what makes up a person and represents who they are‚ in which‚ it is where ones philosophies and ideals are engrained from. In many cultural perspectives‚ woman are often oppressed or degraded. They are less
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of cultures‚ as the foundation of America. There is no single culture‚ that can offer us a single set of moral values or normative. The diversities of America‚ consists of religious and moral viewpoints. A multicultural society recognizes the “cultural diversity to the extent that all cultures within a given region are fairly represented in public life and education” (Rosenstand G-4). There are moral viewpoints that would best deal with the value differences in a multicultural society‚ like America
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