success factors for Nike? Nike‚ originally known as Blue Ribbon Spots is involved in the design‚ development and worldwide marketing of footwear‚ apparel‚ equipment and accessory products which started its journey in early 1962. In nearly 200 countries with around 18‚000 retail accounts Nike is now the largest seller of athletic footwear in the world. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Behind its success‚ among many factors two
Premium Marketing Advertising
1.0 Social and cultural factors affecting participation Sport and the Media Sport is represented on a widespread in forms of mass communication‚ particularly TV‚ newspapers and magazines. Sports that are covered by the media are always higher than those that are not. For instance male football is dominated by multimedia representation. Who doesn’t know who David Beckham is? However when it comes to female sport‚ it is hardly ever in the media’s light. Do you know who Faye White is? If you do
Premium
Political Factors Political factors has to do with politics of the day prevailing in country. It is generally assumed that if political temperatures are down; businesses tend to flourish and the vice versa is also correct. In this particular case‚ it can be said that it is neutral and thus not expected to cause much rubble in the new companies operations. However‚ future political challenges cannot be ruled out. Nike being number one sportswear in the USA‚ its profits‚ turnovers‚ marketing sponsor
Premium Athletic shoe Nike, Inc. Environment
objects into preconceived categories that are stored in our long term memory Mental modeling – internal representations of the external world; theories in use that people rely on to guide their perceptions and behaviors Factors Influencing Perception Factors that Influence Perception Social Identity Theory Social Identity Theory Social Identity Personal Identity People maintain a social identity by defining themselves in terms of the groups to which
Premium Self-fulfilling prophecy Causality Attribution theory
Running head:FACTORS AFFECT CHINESE OUTBOUND TOURISTS Factors Affect Chinese Outbound Tourists In Destination Choice Weiqi Wang Fairleigh Dickinson University FACTORS AFFECT CHINESE OUTBOUND TOURISTS Factors Affect Chinese Outbound Tourists In Destination Choice Introduction With the development of Chinese tourism market‚ the outbound tourism has attracted more and more attention in recent years and it has recently drawn much research attention in the
Premium Tourism Tourism in China
What Are the Environmental Factors That Affect Health Health is affected by a combination of factors. The condition and environment is an important consideration when determining health. Other than the more commonly considered factors such as healthcare access‚ factors that have large impacts on the health of a population include the living conditions‚ genetics‚ level of education and the state of the environment. Thus‚ the World Health Organization has defined the determinants of health‚ which are
Premium Health Personal life Natural environment
changing business world companies from of all sizes have to be aware of the different factors that might affect the way they are managed and ultimately operate. There are two main areas where these factors can originate‚ internally and externally. According to "Businessdictionary.com" (2013)‚ "Internal factors are inner strengths and weaknesses that an organization exhibits. Internal factors can strongly affect how well a company meets its objectives‚ and they might be seen as strengths if they
Premium Management
Topic THE IMPORTANCE OF CULTURAL FACTORS IN INTERNATION BUSINESS In the process of globalization‚ the world is getting smaller. The connections and interactions between countries or international companies are easier by cultural integration. For example‚ Google’s company was a small company in California before 2000. They then expanded their company in other countries such as Germany‚ Japan and they has boosted many different language versions of the site. Google has been considered as the largest
Premium Nonverbal communication Language English language
Key factors that influence success of NIKE If a company is able to establish brand awareness‚ they will have a significant advantage in grabbing consumer’s attention and‚ therefore‚ market share. In today’s society where consumers have significantly less time to shop and compare‚ brand awareness is critical. If an established brand name effectively conveys the messages of quality and dependability‚ consumers will automatically go to that brand relying on the image that has been created when they
Premium
knowledge about the brand name and culture; what’s more we discuss the cultural factors effecting the trademark translation. (1)To conform to the habitual use of the target language，understanding the habit of the target country’s language is necessary．The basis of the translation includes the understanding of the surface meaning of the source text as well as the deep meaning. (2)Translators should pay attention to the cultural and aesthetic psychology of customers in the target market．if the target
Premium Translation Culture Language