Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR Hamisah Haji Hasan‚ Ph.D Communication Department‚ Faculty of Modern Languages and Communication 43400 UPM‚ SERDANG. hamisah@putra.upm.edu.my 03-8946 8667 Prof. Samsudin A. Rahim‚ Ph.D The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman’s Low Involvement theory and Hofstede’s Cultural Dimensions were incorporated in the study. A survey was conducted
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Region or Gulf States are generally interchangeable terms referring to the typically oil-rich countries along the Persian Gulf‚ from Kuwait to the United Arab Emirates and including Iraq and Iran. Lebanon is not a Gulf State. The term ―Arab‖ is a cultural and linguistic definition and not a ―racial‖ definition. It refers to the many peoples in the Middle East and North Africa. While the countries without oil reserves have generally remained relatively poor‚ the
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determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness is quite important in this industry. Thus‚ to enter this industry not
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SOCIO-CULTURAL FACTORS AFFECTING THE QUALITY OF ENGLISH LANGUAGE LEARNING AMONG SELECTED FIRST YEAR COLLEGE OF EDUCATION STUDENTS AT ANGELES UNIVERSITY FOUNDATION By Celis‚ Marjorie Han‚ Pureum Narciso‚ Kris Nuqui‚ Janella B.S.E English III January 4‚ 2011 CHAPTER I THE PROBLEM INTRODUCTION The English language is said to be the global lingua franca that is used by several countries so as to communicate with other countries. That is why we need to be proficient
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Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection‚ purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume‚ then he selects only those commodities that promise greater utility. After selecting the commodities‚ the consumer makes an estimate of the available money which he can spend. Lastly
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and is growing rapidly together with the increase in demand for budget fares across Asia. The different airlines are making use of several strategies to compete with one another in the airline industry and it is crucial for airline companies to identify their competitive advantages so as to be able to achieve profits and brand equity globally. 1.2 External Environment Analysis Political/Legal: Political factors such as changes in regulation and the global
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FACTORS AFFECTING JOB DESIGN Job design is affected by organizational‚ environmental and behavioral factors. A properly designed job will make it more productive and satisfying .If a job fails on this count‚ it must be redesigned based on the feedback. The various factors affecting job design are the following Organizational factors Organizational factors include characteristics of task‚ work flow‚ ergonomics and work practices. Characteristics of Task: Job design requires the assembly
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Factors affecting the stability financial system Stability of financial system : Introduction : financial stability can be defined as a condition in which the financial system – comprising of financial intermediaries‚ markets and market in structures – is capabilities with understanding shocks ‚there by reducing the likelihood of disruptions in the financial intermediation process which are severe enough to significantly impair the allocation of savings to profitable investment opportunities.
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Factors Affecting Assessment Results The use of tests can provide valuable information to be used in developing a successful educational plan‚ but testing results alone cannot fully determine a student’s needs. A licensed staff will always be responsible for interpretation of test results‚ but the paraprofessional may help with scoring‚ proctoring‚ or recording during the testing. In addition‚ the paraprofessional may have insight into the student’s stress level during the test or other factors that
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