over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001‚ the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more
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Analysis for AirAsia The factors of Macro-enviroment suggest that there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is archipelago will
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Global factors affecting business The way of running the business differs from country to country. The marketing‚ sales and technical skills are required to increase the productivity of business. Business in general is enhanced when people from different cultures find new approaches to old problems‚ creating solutions by combining cultural perspectives and learning to see issues from the viewpoint of others. Business Environment consists of factors influential to the business operations. These
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes ’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO‚ turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur
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Michelle De Jesus Beatrix Evangelista Keisha Dawn Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has been able to
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CONTENTS PAGE Page Section 1 - Introduction 3 Section 2 - Evaluate main factors affecting consumer demands & types of hospitality products 2.1 Seasonality 4 - 5 2.2 Price 6 - 7 2.3 Location 8 - 9 2.4 Contemporary issue 10 - 11 Section 3 - Conclusion 12 Section 4 - References 13 - 14 Appendix 1 & 2 15 SECTION 1 - INTRODUCTION
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Factors Affecting Organizational Design Although many things can affect the choice of an appropriate structure for an organization‚ the following five factors are the most common: size‚ life cycle‚ strategy‚ environment‚ and technology. Organizational size The larger an organization becomes‚ the more complicated its structure. When an organization is small — such as a single retail store‚ a two-person consulting firm‚ or a restaurant — its structure can be simple. In reality‚ if the organization
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AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia.(Wong Pui Man Cary‚ March 2009). Air Asia has their own associate companies as well for instance‚ Air Asia Thai Air Asia and also
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Socio-Cultural Factors Explain what is meant by “socio-cultural factors” in the external environment? Socio-cultural factors in the external environment is the factors bases on society and cultures that affecting the business or the markets. Socio-cultural factors such as education‚ lifestyle trends‚ population and so on‚ may influence customers’ behavior or attitude to the product. For example‚ if the population of greybeard is increasing‚ then the demand of rest home will be increase as well.
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Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries‚ the domestic carrier turned into an international airline in
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