INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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Topic: Nike marketing strategy‚ social responsibility‚ and diversity. Specific Purpose: To inform my audience about the marketing strategy‚ environmental and social commitment and diversity of Nike company Brief: In my presentation‚ I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION § Preview – Because Nike’s success largely depends on its shrewd marketing strategy‚ I will be explaining to you the importance of marketing to Nike
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Nike Sweatshops Slavery or Opportunity? Nike-Helping the poor Thesis- In the past Nike has had problems with sweatshops‚ but the company is helping the poor and has changed in many ways. I. Problems A. Worker wages 1. How much they get paid 2. Can they fulfill their basic needs 3. Can they support a family B. Quality of environment 1. Conditions they live in 2. Type of protection they use against harm 3. Chemicals or solvents they used to make a product with II. Improvements A. Sweatshops
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Case on Nike “Just Do It” Campaign Case on Nike “Just Do It” Campaign Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company belief
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Nike case Grachya Ovsepyan Alexander Kopenkin 2011 Nike – Globalizing the Sportswear Industry 1. Evaluate Nike’s business strategy. Does Nike have a sustainable competitive advantage? According to the text‚ there are four cornerstones in Nike’s strategy: 1) Deepening its relationship with customers. There are some obvious ways of having a “deep relationship” with customers such as taking into consideration results of various enquiries or following current trends like many companies
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Academic year: 2014/2015 Course: Market research 2 Assignment title: Nike Internet Analysis Lecturer: Sebastiaan Boussauw Undersigned declare(s) : - to be the original author(s) of the attached document; - to agree with the content of the attached document; Names: Emmanuel Oni Date : 12th March 2015 Overview Bill Bowerman and Phil Knight established the American conglomerate Nike on 25th January 1964. Originally the company was called Blue Ribbon Sports‚ Inc. as
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Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity.
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Nike SWOT Analysis (Strengths‚ Weaknesses‚ Opportunities and Threats) Strengths - Nike is one of the main shoemaker in the world. It designs and sells shoes for a big variety of sports including basketball‚ baseball‚ golf‚ soccer‚ volleyball‚ tennis‚ football and running. - Nike is strong at research and development‚ as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-level
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strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear‚ apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and the comparison between both their strategies as well their future
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management firm. In July 2001‚ Ford considered buying shares of Nike‚ Inc.‚ the well-known athletic shoe manufacturer. It would be prudent of Ford to base her assessment on Nike’s financial reports for 2001. Around the same time‚ Nike held an analysts’ meeting to disclose those financial results. They also addressed ways to revitalize the company‚ since share price was beginning to decline and revenues had plateaued at around $9 billion. Although Nike projected a rosy future‚ many analysts had mixed reactions
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