A Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management
Premium Marketing Luxury good Luxury vehicle
problem solving‚ cognitive model’ of consumer decision making process‚ in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day‚ each one of us makes various decisions regarding different aspects of our daily routine. To be able to make these decisions‚ we need to be able to have alternatives. These decisions‚ however‚ are made after doing some degree of information search but not all consumer decision-making situations receive
Premium Decision making Cognition
Consumption Behaviour Context Why people buy Iphones People buy Iphone ’s for many different reasons. Some of the common factors as to why people buy Iphones is because of premium quality‚ excellent performance‚ smooth operating software‚ designed to perfectly fit the palm of your hands‚ position in smart phone industry‚ excellent camera. External factors that affect consumers behaviour to purchase the Iphone are factors such as trends in society‚ friends/peers/ families owning the product‚
Premium Marketing Mobile phone Apple Inc.
Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation
Premium Urban area Marketing Retailing
attitudes. Academic performance is affected by different factors. We cannot deny the fact that these factors could really affect the student’s academic performance. Some students who are influences by peer groups or barkadas tends to cutting class which may results their low academic performance. The peer factors like smoking may cause disease that would become hindrance to their success and this differs from other insight about those factors and their purpose and existence. Beginning at birth‚ the
Premium University Social network service Academia
content 1 Background 1 2 Motivation and Value 2 2.1 Attributes 2 2.2 Outcomes 2 2.3 Values 3 3 Reference group 3 3.1 Aspiration reference group 3 3.2 Informal group 4 4 Culture and consumption 5 4.1 Supranational culture 5 4.2 National culture 5 4.3 Subculture 5 4.3.1 Family 6 4.3.2 Language 6 5 Conclusion 6 1 Background Social networking has brought a great change in to the way people build relations with others. These sites are online platforms
Premium Twitter Social network service Sociology
Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
Premium Coca-Cola Soft drink Thums Up
STARBUCKS: Selling Coffee in the Land of Tea 1. Many of the same environmental factors that operate in the domestic market also exist internationally‚ including cultural ones. Discuss the key cultural factors Starbucks had to consider as it expanded into China. Chinese culture was a key environmental factor that Starbucks had to consider when opening its first store in Beijing in 1999. ―The Land of Tea‖ wasn’t interested in the product Starbucks was selling: coffee. It wasn’t a part of
Premium Coffee Investment Vietnam
Do you ever wonder what factors that could affect your grade point average (GPA)? Imagine yourself being a full time college student‚ working twenty hours a week and commuting at least three days a week for an hour long. We can see how this can greatly affect your GPA. Not only would it be work related and commuting‚ but there are many other factors that can come into play. In this paper we will look what factors affects your GPA. Before I jump into the factors and the actual research‚ let me explain
Premium Education Teacher School
Factors that affect exchange rates. Like any price‚ the exchange rate deviates from the cost basis - the purchasing power of currencies – under the influence of supply and demand of currency. The ratio of the supply and demand depends on several factors. It reflects connections with other economic categories - cost‚ price‚ money‚ interest‚ balance of payments‚ etc. There is a complex of interweaving and nomination of decisive factors. Among them are the following. • 1.The rate of inflation. The
Premium Foreign exchange market Exchange rate Bretton Woods system