Malaysia itself as a brand for the tourism industry and promoting on the destination that will attracts people from all the part of the world. This case study also to understand the important of tourism as a source of profit for a country and the process and strategic developed by government to promote Malaysia as a tourist destination and Malaysia as a destination brand‚ besides the campaign launched to bring a unique image and identity for Malaysia itself in tourism industry. Malaysia government
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Impact of Ecotourism on Local Communities Table of Contents Table of Figures Section1: Introduction With the main objective of promoting responsible travel to natural areas‚ the well-being of communities and the environmental conservation‚ ecotourism is presented as an alternative type of tourism which is growing incredibly fast (Scheyvens‚ 1999). One of the objectives of ecotourism is to bring benefits to local communities. The important relationship between ecotourism
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Tourism in India: With a view to earning foreign exchange India wants to develop her tourist-industry. Since a pretty long time Kashmir has become a regular receiver of tourists. Innumerable number of people come from abroad to visit this prettiest place of India. Most of the people of Kashmir earn their bread and fortune by dealing with the tourists in various ways getting money from the tourists through hotels‚ restaurants‚ rest houses‚ boat-houses‚ conveyances and by hawking‚ peddling and guiding
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TOURISM “…tourism should be defined conceptually as those aspects of leisure-time behaviour and their consequences which occur as a result of temporary trips away from the home environment and which are motivated exclusively by a concern for recreation matters.” (Heeley‚ 1980) 2. “…tourist as someone travelling for any purpose except commuting to and from work…” [ (Hunt & Layne‚ 1991) ] 3. “…Tourism appears to be becoming an acceptable term to singularly describe the activity of people
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Tourism Destinations Assignment for 14th July 2013 Student name: Ciprian Ovidiu Golache Id number: 4068835 Contents Introduction 2 The appeal of current leading tourist destinations compared with that of currently developing tourist destinations and evaluation of how characteristics of a tourist destination affect its appeal 3 Economic characteristics 3 Physical characteristics 4 Social characteristics 5 Political characteristics 6 Destinations 6 Appeal 7 Issues that affect the popularity
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1) INTRODUCTION: The aim of this report is to evaluate the major financial implications of a catastrophe with regards to a particular hospitality sector. This report is divided into four main parts namely‚ the background information of the catastrophe followed by the definition of the chosen affected hospitality sector along with its importance. This is followed by statistics in the form of year-by-year figures regarding the implications of the catastrophe along with the recovery strategies followed
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Youth Tourism Introduction Young people travel inside the country and abroad on holiday‚ to visit friends‚ to study‚ to understand various cultures as well as for adventure and relaxation. Psychologists look upon youth travel as part of their transition to adulthood. Domestic youth travel is regarded as an extension of the education process familiarizing young people with their country. There is no widely accepted definition of the youth travel market segment. This lack
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reshape their bodies or go under the knife to seek physical perfection? Or to stretch human bones like the Kayan women in Nai Soi Thailand. Tattoos‚ piercings‚ implants‚ hair color: As a species were either trying to stand out or fit in. The changes we make to our bodies do not just define us; they define the very culture we live in. On the remote border of the Thailand in Nai Soi sit a tribe. These tribes hold Kayan women‚ or to outsiders‚ the long necks. The Kayan women were heavy brass rings around
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Topic: Investigating the Language of Tourism Discourse in Thailand Travel Brochure Literature Review 1. Background Theory Tourism has become one of the most important businesses throughout the world and tourism discourse has become one of the most common public discourses‚ with millions of people taking part in its structure when entering a numerous of communicative situations. People‚ culture‚ landscape‚ history‚ traditions‚ and other social and natural entities have been offered and
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Drink in Trend Marketeer Magazine (Sep 2008) Thailand Non Carbonated Drink Market 2008 Market Value (million baht) Growth Rate Carbonated soft drink 40‚000 -4% Energy drink 30‚000 -1% Bottled water 15‚000 12% Milk 13‚700 7.7% Ready to drink coffee 9‚500 8% Soy milk 8‚500 10.7% Yogurt drink 8‚419 5.4% Fruit juice 7‚500 5% Ready to drink tea 4‚000 16% Malt beverage 3‚091 12% Sparkling drink 3‚000 1% Functional drink 3‚000 100% Source: NC Nelson and beverage companies Ready
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